Minneapolis Public Schools

Video marketing is the latest hot new marketing trend. Shoppers who viewed product videos were 144% more likely to add the product to their cart. Video with good SEO has a 53% higher chance of showing up on page one of Google searches. When done correctly, video can tell a story, and stories connect people. Video also leads to an emotion ‘trigger’ that plain text cannot do. Courses: Video Marketing YouTube for Business Courses are online and asynchronous, meaning students may login to the classroom anytime during the course session, day or night, 24/7. For more information, go to our Online Professional Development Certificates & Courses FAQ Class details: Video Marketing Unit 1: Video Marketing Essentials & Techie Tools Camera equipment Lighting & Sound YouTube 101 Unit 2: Crafting Compelling Content Scripts What type of video to shoot & when Keywords are key Unit 3: Hooks, Headlines & Traffic Building Secrets 5 Hot Hooks Create Attention-Grabbing Headlines Video Search Engine Optimization Unit 4: The Details That Deliver Video idea Hot Zones Promotional videos that pop Sales Video Script YouTube for Business Unit 1: Designing Marketing Goals for YouTube that Maximize the Platform Learn what types of video work best on YouTube Adapt your marketing plan to include video and goals for the YouTube platform Discuss YouTube case studies from your industry and evaluate what’s working and what’s not Create a content plan for videos that will work for your business or organization and won’t get you banned from YouTube Understand how to use YouTube search features and other elements from a consumer perspective Unit 2: Building and Optimizing Your YouTube Channel Learn the various elements of a YouTube Channel and how each feature works Create your own YouTube Channel and optimize each feature Discuss channel design and settings that fit with your video marketing goals Discover how to embed YouTube videos on your website that maximize views Unit 3: Driving Traffic: Maximizing the Social Network of YouTube Learn about the power of YouTube as a social network Discover why it is important to have subscribers and how to communicate with them internally within YouTube Understand the analytics of YouTube: Views, Ratings, Comments, Favorites Learning to Read YouTube Insight & Analyzing the Data Unit 4: Creating and Distributing Video on YouTube Learn how to upload video, the types of cameras, formats, and video resolution that work best on YouTube, and tools that streamline the process Understand the essential element in a video on YouTube such as graphics, title, tags, description, etc. and how to optimize them for search Discover how to get your videos to appear in related searches and other secrets of the YouTube Algorithm Explore the extra features in YouTube such as editing, private sharing, captions, annotating, audio swap, etc.