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Digital Marketing Certificate (Online at your own pace)

Adult Enrichment / Business & Consumer -
Online Certificates and Courses 2025

Come get a fundamental yet advanced introduction to eMarketing, including improving email promotions, analyzing your web site traffic, doing search engine optimization, and how to successfully employ online advertising. Relevant for any type of organization, including businesses, companies, non-profits, and government agencies. No eMarketing experience or expertise is necessary. If you are already at an advanced level, your instructors are experts and can provide the latest most advanced information and answer your toughest questions.  

Courses (click on links for course details):

  • Improving Email Promotions
  • Boosting Your Website Traffic
  • Online Advertising

Courses are online and asynchronous, meaning students may login to the classroom anytime during the course session, day or night, 24/7. For more information, go to our Online Professional Development Certificates & Courses FAQ

Class Details:
Improving Email Promotions
Unit 1:
    Why email marketing
    Targeting promotions in the Internet Age
    Return on Investment (ROI) for email promotions
    The importance of permission marketing, relevant content, and opt-out options
    Integrating email promotion with other kinds of marketing
 Unit 2:
    How email works
    How commercial email vendors function
    Analyzing Open, click through and conversion rates
    Cleaning and updating email lists
    How HTML and text emails differ
Unit 3:
    Writing email copy
    Writing a good subject line
    Writing email body copy
    Writing response and action copy
    Design and formatting email promotions
 Unit 4:
    Testing and tracking emails
    Frequency and best times to email
    How to test different emails
    Following up on inquiries
    Creating a one year email marketing plan
Boosting Your Website Traffic
Unit 1:
    Why web site analysis works
    Why web site managers analyze their visitor traffic
    Creating goals and objectives for your web site
    Understanding the web site visitor experience
    How data analysis can improve web site outcomes
 Unit 2:
    How Google Analytics functions
    Setting up Google Analytics accounts
    Analyzing traffic sources and visitor traffic
    Redesigning pages to improve retention
    Testing web site versions with Google Optimizer
Unit 3:
    Search Engine Optimization
    Understanding how page ranking and positions are determined
    Redesigning the title bar, alt tags, heading area, and links your URL
    Keyword density and rewriting web page copy
    Strategies to improve your page rank
 Unit 4:
    Moving to Web 2.0
    Generation Y and the Web 2.0 Attitude
    Developing user-created content
    Creating interactive web sites
    The future of web sites
Online Advertising
Unit 1:
    The evolution of online advertising
    From mass marketing to targeted marketing
    The role of search in online advertising
    Return on investment for online advertising
    Competing effectively with online advertising
 Unit 2:
    Creating Google AdWord Campaigns
    Determining keywords
    Selecting your AdWord territory
    Understanding pricing strategies
    Creating an AdWord budget and evaluation
Unit 3:
    Improving Online Advertising Results
    How SEO and online advertising complement each other
    Testing keywords and related keywords
    Using Traffic Estimator to improve keyword selection
    Successful strategies in using online advertising
 Unit 4:
    Facebook Ads
    Understanding Facebook uses and users
    Using demographics to target Facebook Ads
    Setting up Facebook Ads
    Trends and future of online advertising
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Instructor

Marcus Lander

Marcus Lander has been building web applications since 1996 and has been a technical trainer since 1999. He has facilitated many software courses, programs and manuals over the years and his preferences tend to lean towards web application development and design.

OE-21280a-ugc

  Marcus Lander , Tom Leaverton

Online
Sun-Sat, Feb 3 - May 2
12:01 AM - 11:59 PM
Su
M
Tu
W
Th
F
Sa
Min Age   18 yr.
Price: $ 495 00
OE-21280b-ugc

  Tom Leaverton , Marcus Lander

Online
Sun-Sat, Apr 7 - Jun 27
12:01 AM - 11:59 PM
Su
M
Tu
W
Th
F
Sa
Min Age   18 yr.
Price: $ 495 00
Registration begins  
Jan. 7th
OE-21280c-ugc

  Tom Leaverton , Marcus Lander

Online
Sun-Sat, Jun 2 - Aug 29
12:01 AM - 11:59 PM
Su
M
Tu
W
Th
F
Sa
Min Age   18 yr.
Price: $ 495 00
Registration begins  
Jan. 7th
OE-21280d-ugc

  Tom Leaverton , Marcus Lander

Online
Sun-Sat, Sep 2 - Nov 28
12:01 AM - 11:59 PM
Su
M
Tu
W
Th
F
Sa
Min Age   18 yr.
Price: $ 495 00
Registration begins  
Jan. 7th