Minneapolis Public Schools

Are you ready to take control of your business finances? Whether you're an entrepreneur or looking to upskill, our Bookkeeping Certificate program will equip you with the knowledge needed to measure and manage your financial health. Don't be clueless when it comes to your money - even if you outsource your bookkeeping, understanding the process is crucial. Join us and learn the ins and outs of cash basis accounting for a thriving business. Bookkeeping Certificate courses must be taken in the following order. (Scroll down for course details): Understanding Debits and Credits General Ledger and Month End Procedures Closing Procedures and Financial Statements Courses are online and asynchronous, meaning students may login to the classroom anytime during the course session, day or night, 24/7. For more information, go to our Online Professional Development Certificates & Courses FAQ Class Details: Understanding Debits & Credits Unit 1: The accounting equation and categories The Accounting Equation The Five Accounting Categories The Chart of Accounts Account Placement Activity ~ Categorizing Accounts Cash Basis Accounting vs. Accrual Basis Accounting Unit 2: Debits and credits T-Accounts Debits and Credits Double Entry Bookkeeping Analyze Financial Activities (Transactions) Unit 3: Assets, liabilities, and owner's equity Recording Transactions for Assets Recording Transactions for Liabilities Recording Transactions for Owner’s Equity Unit 4: Revenue and expenses Recording Transactions for Revenue Recording Transactions for Expenses Activity ~ Recording Transactions General Ledger & Month End Procedures Unit 1: The General Ledger What is the General Ledger Why must the general ledger balance Posting to the general ledger Activity ~ Posting to The General Ledger Unit 2: The unadjusted trial balance What is the unadjusted trial balance Verify debit and credit balances Finding errors Activity ~ Find The Errors Unit 3: Correcting entries and adjusting entries Determine correcting entries Adjusting entries and how to prepare them Posting correcting entries and adjusting entries to the general ledger Activity ~ Preparing Entries and Posting to General Ledger Unit 4: The adjusted trial balance Verify the accuracy of the adjusted trial balance Prepare monthly bank reconciliations Activity ~ Prepare a Bank Reconciliation Closing Procedures & Financial Statements Unit 1: Prepare a worksheet What is a worksheet Columns included in the worksheet Completing each column Unit 2: The income statement Review the worksheet columns for the Income Statement Prepare the income statement Determine a profit or loss Unit 3: The balance sheet Review the worksheet columns for the Balance Sheet Prepare the balance sheet Unit 4: Closing entries and statement of changes in owner's equity Prepare the balance sheet Prepare a statement of changes in owner’s equity Applying year-end steps monthly or quarterly

Successful professionals in the workplace use financial information to aid effective decision making. The Certificate in Accounting and Finance for Non-Financial Managers explains financial concepts and accounting processes utilized in most businesses. It provides practical techniques that increase your effectiveness and career. Get a foundation to understand the seven steps in the accounting cycle, and use financial information in decision making. Analyze resource allocation, evaluate financial performance, and maximize cash flow. Learn how to assess and analyze business reports to make smart decisions about budgeting, setting goals, and assessing performance within your area of influence. Courses: Accounting and Finance for Non-Financial Managers Cash is King Financial Analysis and Planning for Non-Financial Managers Courses are online and asynchronous, meaning students may login to the classroom anytime during the course session, day or night, 24/7. For more information, go to our Online Professional Development Certificates & Courses FAQ Class Details: Accounting & Finance for Non-Financial Managers Unit 1: Introduction to finance The Vocabulary of Finance The Four Basic Elements of Finance The Basic Financial Statements Unit 2: Introduction to accounting Basic Terminology The Purpose of Accounting The Accounting Cycle Preparing Financial Statements Unit 3: Managing liabilities Overview of Liabilities The Liabilities of a Business Short-Term Liabilities Long-Term Liabilities Unit 4: Financial planning Overview of Financial Planning The Importance of Financial Planning The Business Planning Process Cash is King Unit 1: Cash flow strategies Why cash is so important in business What are the cash-critical stages in business What internal sources of cash are possible What potential external sources of cash there are Unit 2: Reporting and evaluating cash flow Review of the Cash Flow Statement Review of Projected Cash Flow Report What the Cash Cycle communicates What improvements can be made to shorten the cash cycle Calculating cash cycle Unit 3: Projecting cash needs How much cash the business needs When cash injections are needed Which cash needs will internal sources be able to cover Which cash needs must be met through external sources Making comparisons with other businesses in the same industry Unit 4: Funding requests What debt sources of cash are possible What are the potential equity sources of cash What requirements different funding sources have Making a pitch to investors Approaching potential lenders for financing Financial Analysis & Planning Unit 1: Financial strategies Your Role in Financial Decision Making Who is responsible for the financial decisions in your company? The Goal of Business Understand the Language of Finance Accounting as a Language Learn the Language Visual Activity – Accounting Process Accounting and Recordkeeping Systems Self Check – Account Categories Read the Story A Word about Financial Concepts Financial Concept: The Accounting Equation Financial Concept: The Matching Principle The Common Financial Statements Income Statement The Balance Sheet Statement of Cash Flows The Purpose of Financial Statements Unit 2: Financial dashboard - introduction to financial gauges Understand Basic Financial Concepts Introduction The Story Statements Tell Financial Concept: The Accounting Equation Financial Concept: The Profit Matching Principle Financial Concept: The Fund Matching Principle Financial Concept: Cash Basis vs. Accrual Basis Financial Concept: Cash vs. Profits Financial Concept: Debt vs. Equity (Optimum Capital Structure) Financial Strategies Financial strategies stem from business goals Take a Look: Example Financial Strategies Financial Gauges Introduction to Financial Gauges Your Financial Gauges Profitability-based gauges Performance-based gauges Reading Your Financial Gauges The Story Financial Gauges Tell Research and Analysis Unit 3: Financial Gauges - Profitability Profitability Gauges Ratio Analysis Financial Gauge: Net Profit Margin (or) The Bottom Line Financial Gauge: Gross Profit Margin Financial Gauge: Operating Margin Using Profitability Ratios The Components of Profitability The Origin of Profits Sales and Expenses Sales Sales Strategies Pricing Strategies Cost of Goods Sold and Cost of Sales Cost of Goods Sold Gross Profit Margin Gross Profit Analysis and Planning Evaluate Profitability of Product or Service Lines Expenses Budget vs. Actual Analysis Cost Management and Efficiency Unit 4: Financial Gauges - Performance Making Money The Goal of Business Value Growth Company Resources Taking Advantage of Assets Tangible vs. Intangible Assets Cash Making the Most of Liabilities and Equity Liabilities Equity Performance Financial Gauges Financial Gauge: Current and Quick Ratio (Liquidity) Financial Gauge: Return on Assets Financial Gauge: Return on Equity Financial Gauge: Debt to Equity Ratio Financial Analysis and Planning Summary Downtown Publishing Financial Performance Analysis Summary

Begin by understanding the format, construction, and successful techniques of writing good business reports and proposals. Improve your skills with editing and proofreading. Discover what good journalists know and learn how to write a news story, press release, or other publicity notice that stands out in the workplace. Enhance your career by mastering critical communication skills that will help you move forward and stand out in your organization. Courses (click link for details): Business Writing Effective Copywriting Writing News and Press Releases Courses are online and asynchronous, meaning students may login to the classroom anytime during the course session, day or night, 24/7. For more information, go to our Online Professional Development Certificates & Courses FAQ Class details: Business Writing Unit 1: Writing as a process Audience, Purpose, and Medium Outlining for Successful Writing Organization Models (Choosing a Model that Works) Principles of Business Communication Unit 2: Written communication in the workplace Writing Reports (formal and informal) Drafting and Revision Writing the First Draft Constructing Openings and Closings that Work Unit 3: Writing a proposal Writing for Your Readers Writing Effective Content Safeguarding Users Ethical Considerations Unit 4: Collaborative writing and research Research and Team Writing Collaborating Across Departments Working Through Conflict Effective Copywriting Unit 1: Copywriting essentials How to tell the difference between bad copy and good copy The art of the perfect sentence Developing your message Crafting your document roadmap Adapting your style to the audience and message Unit 2: Getting to the point Clarity and brevity: Less is more Active vs. Passive Voice Cutting the clutter Using concrete examples and avoiding unwarranted superlatives Unit 3: Self Editing Leaving yourself time for revisions Avoiding common grammar mistakes and punctuation pitfalls Subject, verb and object agreement Fact checking The benefits of having an in-house style guide Unit 4: Creating attention-grabbing press releases Writing benefit-driven copy Setting the right tone Language to use and language to avoid Writing a great headline Writing News and Press Releases Unit 1: The skills good journalists have What journalists know how to do How to think like your audience Kinds of publicity notices Keys to successful publicity notices Unit 2: Writing a good news story The inverted pyramid The 5 Ws and H How not to bury the lead Writing a good headline for your story Unit 3: Creating the successful press release The press release format Quotes, how many to use, who to quote and how How and where to highlight your organization and contact Avoiding the direct sales pitch Unit 4: Distributing your press release Targeting media, journalists and audiences Email press releases Print press releases Getting attention

In today's business world, customer service plays a crucial role in every organization's success. As technology advances, the need for human interaction with customers becomes even more critical. Whether it's retaining customers, serving your audience, or converting potential inquiries into sales, good customer service is now essential. Improve your customer service skills to advance your career, enhance productivity, and contribute to your organization's success. Discover exceptional techniques for customer service that are not found anywhere else. Courses (click link for course details): Keys to Customer Service Extraordinary Customer Service Courses are online and asynchronous, meaning students may login to the classroom anytime during the course session, day or night, 24/7. For more information, go to our Online Professional Development Certificates & Courses FAQ Class details Keys to Customer Service Unit 1: Understand Service Matters Longevity and Loyalty Cost of a Lost Customer Engage Your Customer Unit 2: Listen to Your Customer Active Listening Avoid Improper Listening The Power of Feedback Unit 3: Web Sites and Electronic Communication Web-Based Customer Service Disadvantages of Web-Based Customer Service Evaluate Your Web-Based Customer Service Unit 4: Customer Turnoffs Exceed customer expectations Recognize and categorize customer turnoffs Deal with customer expectations and turnoffs Extraordinary Customer Service Unit 1: Understanding your customer Why customer service is important Knowing your customer Customers are constantly evaluating you Basic customer service skills you may not have thought of Unit 2: Setting customer expectations Analyzing customer contacts Developing internal customer targets How to easily exceed your customers' expectations Unit 3: Developing effective processes What is working for your customers Re-engineering your process Ways to give the best information Handling complaints Unit 4: Making customer service extraordinary Tweaking the customer's experience Telling the world how great you are Having fun

Especially geared for future leaders in the Gen Y generation (born 1980-1999), the certificate provides how-to practical information on advancing your leadership potential and making a difference in both the workplace and in society. Find out what it takes to become an effective leader. Discover your style of leadership. Discuss task completion, building relationships with your subordinates, becoming socially perceptive to changes in the workplace, utilizing your emotions in a positive and effective manner, and addressing challenging goals. Then learn the unspoken secrets that leaders know and the strategies they employ/exhibit in for influencing others. Leadership skills are acquired and learned. You can become a leader if you know the do’s and don’ts; what to say, what not to say; what to do, what not to do. At the end of completing the three course certificate, come away with a new understanding, new toolbox of leadership skills, and the information to move your leadership development into high gear. Courses (click links for course details): Leadership Principles Developing Your Leadership Skills Developing Your Professional Career Courses are online and asynchronous, meaning students may login to the classroom anytime during the course session, day or night, 24/7. For more information, go to our Online Professional Development Certificates & Courses FAQ Class details: Leadership Principles Unit 1: What leaders do and believe What leaders do, and don’t do What Leaders Believe Attributes of leaders: what characteristics leaders have that others don’t What leadership experts say about leadership Unit 2: Recognizing your leadership style Leadership Traits The Philosophy of Leadership Leadership Models Leadership is made, not born Unit 3: The vision thing Leadership vision in the 21st Century Deciding where you want to go Creating your vision Making others believe in your vision Unit 4: The power of empowerment What empowerment is, and is not Why Gen Y and Z demand empowerment The risks and rewards of empowerment Ways to empower others Developing Your Leadership Skills Unit 1: Making leadership happen What leaders do, and don’t do What Leaders Believe Attributes of leaders: what characteristics leaders have that others don’t Making it happen: becoming a leader Leadership procedures and processes, how leaders work Unit 2: Attending meetings: Where the action is How to attend a meeting when you are not the leader The dynamics of meetings Recognizing the players in a meeting How to study. The unspoken cues of body language, silence, objections Studying/Reading the leader in a meeting Unit 3: The secrets of leading successful meetings Creating your meeting agenda and objective The 5 Secrets of leading an outcome oriented meeting Getting something passed Understanding meeting procedures: Bob’s Process Model Unit 4: Change: How to influence others Creating the argument Delivering the case Gaining support, before, during, and after meetings Taking leadership Developing Your Professional Career Unit 1: Mapping your career for success Defining where you want to be in your career in 5, 10, 15 years Setting and monitoring your career goals Establishing a mentor partnership as a start in your professional career Unit 2: Developing your professional career through non-verbal communication The difference between verbal and non-verbal communication Conveying the right message with your body language Writing what you think Haptics – Using touch to convey non-verbal communication How to understand others non-verbal communication Unit 3: Image is everything You are your brand What you wear can determine where you go How to determine if your image is headed in the right direction How your communication and your image should agree with each other Unit 4: Using social media to help developing your professional career The purpose of Social Media How to use Social Media to create a professional online presence How to avoid negative images trap that many people fall victim to on Social Media

Discover advanced and new best practices in Integrated Marketing, the growing field that integrates traditional print marketing with digital marketing for even greater marketing success. Young generations are embracing print as well as online media, creating this exciting new area of marketing. Find out the keys to success in the almost forgotten but still remarkably effective area of print, including catalogs, direct mail letters and post cards. Gain advanced marketing concepts and principles such as R, F, & M analysis; AIDA, and the 3-30-3 principle, that lead directly to practical marketing success. Acquire the understanding of how digital marketing and print complement and enhance each other, and how to integrate both kinds of marketing for even greater overall effectiveness. Courses: Advanced Marketing Concepts Writing Marketing Copy Integrated Marketing Best Practices Courses are online and asynchronous, meaning students may login to the classroom anytime during the course session, day or night, 24/7. For more information, go to our Online Professional Development Certificates & Courses FAQ Class details: Advanced Marketing Concepts Unit 1: Analyzing Customer Purchasing and Demographics R,F & M Analysis Calculating Customer Lifetime Value Key Demographics to collect, and why The 80/20, AIDA, and 3-30-3 Principles Unit 2: Pricing to Improve Profit Margins Market pricing, price points and listing prices Clustered versus diversified pricing Price increase, and decrease, impact on sales Raising prices: guidelines for when, and how Unit 3: Your Seven Primary Market Segments Boston Consulting Group’s Stars & Dogs Repeat customers versus new customers Determining your seven primary market segments Strategic marketing by market segment Unit 4: The Top 10 Advanced Marketing Concepts The 5 marketing experts you need to know, and why Researching marketing best practice The best marketing books The top ten advanced marketing concepts you must know Writing Marketing Copy Unit 1: Power Up Your Copy The two biggest motivators for your customers Appealing to the emotions Secrets of the masters in writing marketing copy Words, like “meaningful” and “interesting,” to avoid Unit 2: Writing Results-First Copy How-to tips on copy writing. Don’t bury the lead How to effectively use verbs The importance of using second person language Unit 3: Editing Your Copy Step by step editing process for marketing copy Sentence construction and pitfalls Copy length for various mediums Differences for email, website, print and other media Unit 4: Enhancing Copy with Testimonials & Images How to get testimonials The 3 things to look for in a testimonial How to edit a testimonial Complementing copy with images Integrated Marketing Best Practices Unit 1: Moving Inquiries to Customers The purpose and uniqueness of Integrated Marketing. Some 25 marketing options. Choosing the best for you. An Integrated Marketing Model All paths (almost) lead to your website Unit 2: Developing Inquiry Campaigns Choosing your methods Generating inquiries Following up with inquiries Hidden Engagement with ‘Contact Us’ Unit 3: Your Best 5 Digital Marketing Methods The hot 5, and why they work Picking your best 5 digital marketing methods Trending Up Why multiple channels can reach different audiences Unit 4: Integrating Digital with Print Following digital with print Using print to engage your website What goes in print; what goes online The 3 most effective engagement techniques

Non-profits today need to be run like a business in many respects. You have competition, a need to generate income and a surplus, and staff need to be even more productive. Get the best training on revenue generation for nonprofits, and program evaluation for nonprofits, with our Certificate in Nonprofit Administration. Come away with the latest best information from instructors who train people in nonprofits. Courses: Revenue Generation for Nonprofits Program Evaluation for Nonprofits Courses are online and asynchronous, meaning students may login to the classroom anytime during the course session, day or night, 24/7. For more information, go to our Online Professional Development Certificates & Courses FAQ Class details: Revenue Generation for Nonprofits Unit 1: Introduction to Revenue Generation Setting and using revenue generation benchmarks Determining annual objectives How to best use this course information Unit 2: Understanding Your Audience The benefits of knowing your audience better What to ask your audience How to get the best information Collecting and using the best data Where to find the new ideas Unit 3: Developing Programs and Services The right questions for the best success Natural life cycles of programs and services Determining which ones to continue Creating successful new programs and services Unit 4: Analyzing Programs and Services Analyzing the past performance Determining future productivity Analysis tools Simple analysis technique Unit 5: Setting the Right Price How price affects attendance Price breaks that determine the price to set Setting the best price Pricing strategies Unit 6: Marketing Effectively Building your identify Developing market segments Determining who to market to Unit 7: Developing Promotions Making promotions that work Creating the best layouts Making promotions that sell Unit 8: Distributing Promotions Print, social media, and eMarketing techniques Knowing what promotions work The most effective promotion methods Program Evaluation for Nonprofits Unit 1: Introduction to Nonprofit Evaluation & the Logic Model What evaluation is and is not Why evaluation is important to nonprofit organizations and why your funders are asking you for it Planning for evaluation begins when you apply for the grant Types of evaluation, and the approaches best suited to nonprofit programs Planning tools for evaluation – introduction to the logic model Crafting accurate, concise outcome statements Unit 2: Creating an Evaluation Plan What an evaluation plan is and why you need one Using outcomes from our logic model to create your evaluation plan Setting priorities for your evaluation (navigating barriers based on budget, funder requirements, staff time and staff capacity) Creating indicators for your outcomes Defining benchmarks and targets where appropriate Unit 3: Collecting the Data Taking stock of the data you already use Making data collection systematic Choosing and/or creating data collection tools – output information, surveys, interviews, focus groups Unit 4: Analysis, Reporting and Use – Putting it All Together Appropriate analysis of the common data collection tools covered in Unit 3 Common analysis mistakes and how to avoid them Reporting to various stakeholders (funders, donors, Board of Directors and the community) Using data for program improvement

In today’s business environment, there is a need for good project management. Project management provides visibility of project health to the business and the customer. Through continuous monitoring, early detection of variations to plan, schedule, and budget can be communicated to stakeholders for quick resolution, including project cancelation. Project management is one of the fastest paths to promotion by increasing your network through greater exposure. First, gain the skills, tools and templates to confidently develop and maintain a project. An overview of salaries, certification costs, education and experience requirements are provided. Then acquire a well-rounded knowledge of the five Project Management Processes relating to the Project Management Body of Knowledge Guide. This basic information will assist you in learning the beginnings of Project Management, whether you are interested in project management, in a project management field, or in any line of work. Finally, learn the ten Project management Knowledge Areas and their support role and relationships to the five Project Management Processes. Classes must be taken in the following order: Introduction to Project Management Project Management Processes Project Management Knowledge Areas Courses are online and asynchronous, meaning students may login to the classroom anytime during the course session, day or night, 24/7. For more information, go to our Online Professional Development Certificates & Courses FAQ Class Details: Introduction to Project Management Unit 1: Project management overview Project Manager’s Responsibilities & Commitment Certification Requirements & Costs Compensation Project Framework Preview Unit 2: Tools & templates Project Process Checklist Project Charter Template Project Plan Template Communications Templates Unit 3: Creating a project Creating a project plan and schedule in MS Project Creating charter and team/stakeholder matrices Creating Change Log Creating a Risk Plan Unit 4: Managing the project - prepare a project status deck Creating status deck (format, content, operating rhythm, etc.) Collecting Detail Status Presenting Summary Status Simulating project close-out & celebrate Project Management Processes Unit 1: Project management process welcome & initiating process group What is Project Management What is a Process Initiating Process Group Unit 2: Planning process group Developing the Project Management Plan Planning strategy Planning for desired project objectives Unit 3: Executing process group and monitoring & controlling process group What differs between Executing and Monitoring & Controlling process groups Analysis and risks When to make changes and how Unit 4: Closing process group & farewell How to be aware of what should be thought of when closing a project Review of lessons learned and why it is important Review acknowledgement of all five process groups Project Management Knowledge Areas Unit 1: Project integration & scope management Integration Management Direct & Manage Project Work Perform Integrated Change Control Scope Management Control Scope Unit 2: Project time & cost management Time Management Sequence Activities Control Schedule Cost Management Plan Cost Management Unit 3: Project quality, human resources & communications management Quality Management Human Resources Management Communications Management Unit 4: Project risk, procurement & stakeholder management Risk Management Plan Risk Responses Procurement Management Stakeholder Management

Improve your workplace communication skills and increase your chances of career success with a comprehensive and intensive training program. Gain valuable skills and techniques that you can start implementing on Monday morning. Learn a workable conflict management model, successful conflict management strategies, and how to improve your negotiation skills for a win-win outcome. Discover more about yourself and others using personality profiles for better work performance. Learn from our popular instructors and take away practical how-to skills that really work. Courses: Conflict Management Management in the 21st Century Using Personality Profiles for Better Work Performance Courses are online and asynchronous, meaning students may login to the classroom anytime during the course session, day or night, 24/7. For more information, go to our Online Professional Development Certificates & Courses FAQ Class details: Conflict Management Unit 1: Understanding Conflict Definition of conflict. The up side of conflict. Describe performance expectations related to conflict. Unit 2: Understanding the Conflict Management Model Using the model Dialog for a conflict conversation When to take action and address a conflict situation Unit 3: Conflict Management Case Studies Review of real world cases Analyze and evaluate the cases Unit 4: Strategies for success Creating a standard of performance Creating your own dialog Applying the model Management in the 21st Century Unit 1: Principles of collaboration in management Defining principles of collaboration Emotions, self-mastery and collaboration Redirecting teams and group collaboration Conflict management and facilitation Unit 2: Relationship building Building relationships fundamentals Renegotiating failed relationships Managing collaborative potentials Unit 3: Strategies to tap into group collaborative potential Harnessing collaborative energy Responsible communication Managing collaboration for performance Unit 4: Your action plan for collaborative management Setting your management goals Identify and utilize collaborative resources Creating a collaborative management action plan Using Personality Profiles for Better Work Performance Unit 1: Understanding the DiSC Profile Getting to know the four styles of the DiSC profile Dominance Influence Steadiness Compliance Unit 2: Communicating effectively with each style Understanding preferences for communicating The most effective and influential communicators Knowing how to reach and be understood by others Insights into barriers that each style has, Clarifying detractors and enhancements for each style Unit 3: Increasing your Success Part 1 In depth analysis of the D and I behavioral styles from the DiSC profile Creating action plans for D and I styles Unit 4: Increasing your Success Part 2 Analyzing the other two behavioral styles from the DiSC profile: S and C Developing action plans for S and C styles

Come get a fundamental yet advanced introduction to eMarketing, including improving email promotions, analyzing your web site traffic, doing search engine optimization, and how to successfully employ online advertising. Relevant for any type of organization, including businesses, companies, non-profits, and government agencies. No eMarketing experience or expertise is necessary. If you are already at an advanced level, your instructors are experts and can provide the latest most advanced information and answer your toughest questions. Courses (click on links for course details): Improving Email Promotions Boosting Your Website Traffic Online Advertising Courses are online and asynchronous, meaning students may login to the classroom anytime during the course session, day or night, 24/7. For more information, go to our Online Professional Development Certificates & Courses FAQ Class Details: Improving Email Promotions Unit 1: Why email marketing Targeting promotions in the Internet Age Return on Investment (ROI) for email promotions The importance of permission marketing, relevant content, and opt-out options Integrating email promotion with other kinds of marketing Unit 2: How email works How commercial email vendors function Analyzing Open, click through and conversion rates Cleaning and updating email lists How HTML and text emails differ Unit 3: Writing email copy Writing a good subject line Writing email body copy Writing response and action copy Design and formatting email promotions Unit 4: Testing and tracking emails Frequency and best times to email How to test different emails Following up on inquiries Creating a one year email marketing plan Boosting Your Website Traffic Unit 1: Why web site analysis works Why web site managers analyze their visitor traffic Creating goals and objectives for your web site Understanding the web site visitor experience How data analysis can improve web site outcomes Unit 2: How Google Analytics functions Setting up Google Analytics accounts Analyzing traffic sources and visitor traffic Redesigning pages to improve retention Testing web site versions with Google Optimizer Unit 3: Search Engine Optimization Understanding how page ranking and positions are determined Redesigning the title bar, alt tags, heading area, and links your URL Keyword density and rewriting web page copy Strategies to improve your page rank Unit 4: Moving to Web 2.0 Generation Y and the Web 2.0 Attitude Developing user-created content Creating interactive web sites The future of web sites Online Advertising Unit 1: The evolution of online advertising From mass marketing to targeted marketing The role of search in online advertising Return on investment for online advertising Competing effectively with online advertising Unit 2: Creating Google AdWord Campaigns Determining keywords Selecting your AdWord territory Understanding pricing strategies Creating an AdWord budget and evaluation Unit 3: Improving Online Advertising Results How SEO and online advertising complement each other Testing keywords and related keywords Using Traffic Estimator to improve keyword selection Successful strategies in using online advertising Unit 4: Facebook Ads Understanding Facebook uses and users Using demographics to target Facebook Ads Setting up Facebook Ads Trends and future of online advertising

75% of the world’s major conflicts have a cultural dimension and the culture sector now accounts for 6.1% of the global economy. The United Nations reports that creative and cultural industries (CCI) generate annual revenues of US$ 2,250 billion and nearly 30 million jobs worldwide, employing more people aged 15 to 29 than any other sector. To improve diversity, achieve equity, and foster inclusion one must be intentional, consistent, and courageous. LERN’s Diversity, Equity, and Inclusion (DEI) in the Workplace Certificate focuses on improving cultural competence and encourages continuous learning. Students will gain a better understanding of DEI. Courses: What is DEI? Inclusive Communication DEI and Organizational Success Courses are online and asynchronous, meaning students may login to the classroom anytime during the course session, day or night, 24/7. For more information, go to our Online Professional Development Certificates & Courses FAQ Class Details: What is DEI? Unit 1: Diversity Define diversity Understanding the different ways diversity may present in the workplace How diversity benefits your work team Overcoming challengers related to diversity Unit 2: Equity Define equity - The "E" in DEI Differentiate between equity and equality How to make an impact as an individual contributor Effective ways to promote workplace equity Unit 3: Inclusion Define Inclusion Promoting a sense of belonging in the office measuring the inclusivity of your workplace Diversity wins: How inclusion matters Unit 4: Justice Define Justice Why justice is difficult to achieve What is allyship and how you can get involved "Isms" in society: racism, classism, sexism Inclusive Communication Unit 1: Cultural Differences in Communication Overview of global communication statistics Understanding the beauty in language Examples of cultural differences in communication How to manage cultural differences in the workplace Unit 2: Conversation About Race in the Workplace Why we shouldn't avoid race-related conversations What is color-blind ideology and how it harms DEI How to start conversations about race Resources to increase racial literacy Unit 3: Having Uncomfortable Conversations Creating a foundational relationship that supports difficult conversations What to do if conversations become uncomfortable Intentional harm verses unintentional harm How to prevent a communication crisis Unit 4: Communication that Supports Social Identities What is social identity? Using cultural communication to build positive professional relationships Cultural differences in Body Language Nonverbal Communication DEI and Organizational Success Unit 1: Unconscious Bias and Cultural Competence Performing an honest self-reflection Intentionally counteracting stereotypes Dismissing the idea that normativity is set by the majority Cultural competence as continuous learning Unit 2: The Multi-Generational Workforce Overview of the 7 living generations Understanding the benefits of a multi-generational team Identifying and utilizing the strengths of your team members What Gen Z and Millennials expect in workplace Unit 3: DEI Best Practices Top 10 challenges with DEI Top 10 DEI best practices Determining if your organization should have a DEI Officer What's next for DEI? Unit 4: Supervising in a Diverse Workplace Developing emotional intelligence Ensuring and supporting accessibility for all employees How to tackle microaggressions effectively and efficiently Being an inclusive leader

Transform your new or small business into a success while minimizing your risks. Begin by exploring the latest methods for planning your business and generating ideas. Use a checklist to help you set up your business. Then, learn to create a business plan by assessing feasibility and preparing management and financial plans. Follow a step-by-step approach to attract and retain customers, with a focus on customer-driven marketing decisions and brand building. Identify the abilities that successful entrepreneurs possess and how to acquire them, set goals to establish your business, develop an outline for your plan, and learn techniques for managing and marketing your new business. Courses: Entrepreneur Boot Camp The Business Plan Entrepreneurial Marketing Courses are online and asynchronous, meaning students may login to the classroom anytime during the course session, day or night, 24/7. For more information, go to our Online Professional Development Certificates & Courses FAQ Class details: Entrepreneur Boot Camp Unit 1: What is an Entrepreneur? Checklist For Going Into Business Are You A Potential Entrepreneur? Success, Self-Esteem and Goals Brainstorming Business Ideas Unit 2: As You Start Your Business Selecting A Legal Structure Licensing And Registrations Planning Your Business Unit 3: Using Technology The Essential Eleven Computer Skills Marketing Strategies Internet Opportunities Unit 4: Managing Your Business Financial Statements Record Keeping And Taxes Grants And Government Programs The Business Plan Unit 1: Getting Started—Refine your concept and begin your plan Prepare your concept statement—What, Who, Why, When, and How. Identify product/service features and benefits. Identify limitation, liabilities, and regulations. Write your Business Description and evaluate it against a Business Description checklist. Unit 2: Prepare the Marketing Plan Conduct an industry and competitive analysis. Perform a market analysis and identify target markets and a market penetration strategy. Identify your pricing strategy. Write your Marketing Plan and evaluate it against a Marketing Plan checklist. Unit 3: Prepare the Management and Financial Plans Identify key people and positions, duties and responsibilities. Determine funding needs and sources. Create sales and expense estimates. Write your Management and Financial Plans and evaluate them against checklists. Unit 4: Complete the Business Plan and Assess Business Feasibility Polish the plan and add final elements—Cover Page, Executive Summary, Table of Contents. Evaluate business plan against checklist and identify items in need of additional work. Assess business against feasibility checklist. Identify next steps. Entrepreneurial Marketing Unit 1: The Customer as the Driver Marketing Decisions Framework Positioning Your Product or Service Marketing Strategies and Goals Unit 2: Communicating Value to Customers Key Selling Messages Creating Emotional Connections Personal Selling Networking: Your 30-Second Introduction Unit 3: Creating a Strong Brand Managing the Marketing Mix Marketing on a Shoestring Budget Your Marketing Calendar Implementing Your Plan Unit 4: Building Customer Relationships Tools to Meet Your Strategic Goals Online Opportunities and Social Media Checklist Generating Buzz: Word-of-Mouth Marketing Measuring Effectiveness