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Podcasting (Online at your own pace)


Adult Enrichment / Business & Consumer -
Online Certificates and Courses 2025

Businesses are turning to podcasting to grow their brand and connect with customers. People with a niche hobby are turning podcasts into a business. Podcasting is experiencing a rebirth as mobile devices are everywhere. The intimate nature of the audio medium allows potential clients to get to know who you are and determine if you are the kind of company with which they want to do business. Learn how to take your business or hobby and turn it into a podcast. This step-by-step class will take you from start to finish and cover the required elements needed to get your show online. Come to class with your idea and end with your show online for all to hear.


Courses are online and asynchronous, meaning students may login to the classroom anytime during the course session, day or night, 24/7. For more information, go to our Online Professional Development Certificates & Courses FAQ


Class details:
Unit 1: Starting a Podcast for Businesses or Pleasure
  • What is a podcast and how it works
  • Finding your target audience and goals
  • What type of podcast will work for your clients: interview style, panel discussions, host lectures
  • How long your show should be and what should you call it
  • What realistic expectations and options are for the total number of shows you will produce
  • Including Audio and Video options of your shows
Unit 2: Setting-up your Show
  • Best equipment for you (microphones, computers, headphones, mixing boards) - budget options as well as full professional set up
  • Finding audio files to make the “bumpers” for your show
  • Options for editing files on a mac or PC
  • Where to host your show files and setting up a website
  • Submitting to iTunes, Stitcher and other podcast directories
Unit 3: Recording Your Podcast
  • How to set up a studio in your home
  • What is a good on-the-go podcast set up?
  • Talking to others outside of your business
  • Tips on recording your podcast for good audio quality
  • Setting up simple camera and lights if you are incorporating video
Unit 4: Marketing and Promoting Your Podcast
  • Getting the word out about your show
  • Making money with subscriptions
  • Building a community around your podcast
  • Reaching current AND new clients
  • How to use your podcast to grow your leadership position in your industry
  • Being an effective marketer without being an obnoxious sales person
Instructor

Matt Honsberger


Matt Honsberger has been involved in many avenues including teaching, high-ropes instructor, full-time camp director and now as a digital media consultant, world-traveller and Executive Producer of Podcasting with Go Camp Pro. In his current role, he manages and produces 5 Summer Camp related podcasts (CampHacker, Camp Code, The Day Camp Pod, First Class Counsellors and The Camp Owners Podcast) as well as co-hosting First Class Counsellors.

In everything that he does, Matt is passionate about serving people and building communities. That's really what Podcasting is about. We produce content to be useful to people - and whether it's used for entertainment, education or a little bit of both you can make a difference through building a community of listeners.
OE-21300a-ugc

  Matt Honsberger


Online
Sun-Sat, Feb 3 - Feb 28
12:01 AM - 11:59 PM

Su
M
Tu
W
Th
F
Sa

Min Age   18 yr.

Price: $ 245 00
OE-21300b-ugc

  Matt Honsberger


Online
Sun-Sat, Apr 7 - May 2
12:01 AM - 11:59 PM

Su
M
Tu
W
Th
F
Sa

Min Age   18 yr.

Price: $ 245 00
Registration begins  
Jan. 7th at 9:00 AM
OE-21300c-ugc

  Matt Honsberger


Online
Sun-Sat, Jun 2 - Jun 27
12:01 AM - 11:59 PM

Su
M
Tu
W
Th
F
Sa

Min Age   18 yr.

Price: $ 245 00
Registration begins  
Jan. 7th at 9:00 AM
OE-21300d-ugc

  Matt Honsberger


Online
Sun-Sat, Sep 2 - Sep 26
12:01 AM - 11:59 PM

Su
M
Tu
W
Th
F
Sa

Min Age   18 yr.

Price: $ 245 00
Registration begins  
Jan. 7th at 9:00 AM