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Mastering Video Marketing Certificate (Online at your own pace)


Adult Enrichment / Business & Consumer -
Online Certificates and Courses 2025

Video marketing is the latest hot new marketing trend. Shoppers who viewed product videos were 144% more likely to add the product to their cart. Video with good SEO has a 53% higher chance of showing up on page one of Google searches. When done correctly, video can tell a story, and stories connect people. Video also leads to an emotion ‘trigger’ that plain text cannot do. 

Courses:

  • Video Marketing
  • YouTube for Business

Courses are online and asynchronous, meaning students may login to the classroom anytime during the course session, day or night, 24/7. For more information, go to our Online Professional Development Certificates & Courses FAQ


Class details:

Video Marketing
Unit 1: Video Marketing Essentials & Techie Tools
    Camera equipment
    Lighting & Sound
    YouTube 101
Unit 2: Crafting Compelling Content
    Scripts
    What type of video to shoot & when
    Keywords are key
Unit 3: Hooks, Headlines & Traffic Building Secrets
    5 Hot Hooks
    Create Attention-Grabbing Headlines
    Video Search Engine Optimization
Unit 4: The Details That Deliver
    Video idea Hot Zones
    Promotional videos that pop
    Sales Video Script
YouTube for Business
Unit 1: Designing Marketing Goals for YouTube that Maximize the Platform
    Learn what types of video work best on YouTube
    Adapt your marketing plan to include video and goals for the YouTube platform
    Discuss YouTube case studies from your industry and evaluate what’s working and what’s not
    Create a content plan for videos that will work for your business or organization and won’t get you banned from YouTube
    Understand how to use YouTube search features and other elements from a consumer perspective
Unit 2: Building and Optimizing Your YouTube Channel
    Learn the various elements of a YouTube Channel and how each feature works
    Create your own YouTube Channel and optimize each feature
    Discuss channel design and settings that fit with your video marketing goals
    Discover how to embed YouTube videos on your website that maximize views
Unit 3: Driving Traffic: Maximizing the Social Network of YouTube
    Learn about the power of YouTube as a social network
    Discover why it is important to have subscribers and how to communicate with them internally within YouTube
    Understand the analytics of YouTube: Views, Ratings, Comments, Favorites
    Learning to Read YouTube Insight & Analyzing the Data
Unit 4: Creating and Distributing Video on YouTube
    Learn how to upload video, the types of cameras, formats, and video resolution that work best on YouTube, and tools that streamline the process
    Understand the essential element in a video on YouTube such as graphics, title, tags, description, etc. and how to optimize them for search
    Discover how to get your videos to appear in related searches and other secrets of the YouTube Algorithm
    Explore the extra features in YouTube such as editing, private sharing, captions, annotating, audio swap, etc.
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Instructor

Rob Lee


Rob Lee is an entrepreneur, author, and Google Geek. Rob’s secret for success: simple online video. He has fans worldwide with over 750,000 video views and more than 7,000 YouTube subscribers. He is a YouTube video makin’ entrepreneur happiest helping people live their dreams. Rob is a YouTube partner, creating entertaining, and informative videos. For the past several years he’s been teaching his YouTube secrets to anyone looking to build brand identity or to use video to get their messages to the masses.

OE-21110a-ugc

  Rob Lee


Online
Sun-Sat, Feb 3 - Mar 28
12:01 AM - 11:59 PM

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Min Age   18 yr.

Price: $ 395 00
OE-21110b-ugc

  Rob Lee


Online
Sun-Sat, Apr 7 - May 30
12:01 AM - 11:59 PM

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Tu
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Min Age   18 yr.

Price: $ 395 00
Registration begins  
Jan. 7th at 9:00 AM
OE-21110c-ugc

  Rob Lee


Online
Sun-Sat, Jun 2 - Aug 1
12:01 AM - 11:59 PM

Su
M
Tu
W
Th
F
Sa

Min Age   18 yr.

Price: $ 395 00
Registration begins  
Jan. 7th at 9:00 AM
OE-21110d-ugc

  Rob Lee


Online
Sun-Sat, Sep 2 - Oct 31
12:01 AM - 11:59 PM

Su
M
Tu
W
Th
F
Sa

Min Age   18 yr.

Price: $ 395 00
Registration begins  
Jan. 7th at 9:00 AM