Minneapolis Public Schools

75% of the world’s major conflicts have a cultural dimension and the culture sector now accounts for 6.1% of the global economy. The United Nations reports that creative and cultural industries (CCI) generate annual revenues of US$ 2,250 billion and nearly 30 million jobs worldwide, employing more people aged 15 to 29 than any other sector. To improve diversity, achieve equity, and foster inclusion one must be intentional, consistent, and courageous. LERN’s Diversity, Equity, and Inclusion (DEI) in the Workplace Certificate focuses on improving cultural competence and encourages continuous learning. Students will gain a better understanding of DEI. Courses: What is DEI? Inclusive Communication DEI and Organizational Success Courses are online and asynchronous, meaning students may login to the classroom anytime during the course session, day or night, 24/7. For more information, go to our Online Professional Development Certificates & Courses FAQ Class Details: What is DEI? Unit 1: Diversity Define diversity Understanding the different ways diversity may present in the workplace How diversity benefits your work team Overcoming challengers related to diversity Unit 2: Equity Define equity - The "E" in DEI Differentiate between equity and equality How to make an impact as an individual contributor Effective ways to promote workplace equity Unit 3: Inclusion Define Inclusion Promoting a sense of belonging in the office measuring the inclusivity of your workplace Diversity wins: How inclusion matters Unit 4: Justice Define Justice Why justice is difficult to achieve What is allyship and how you can get involved "Isms" in society: racism, classism, sexism Inclusive Communication Unit 1: Cultural Differences in Communication Overview of global communication statistics Understanding the beauty in language Examples of cultural differences in communication How to manage cultural differences in the workplace Unit 2: Conversation About Race in the Workplace Why we shouldn't avoid race-related conversations What is color-blind ideology and how it harms DEI How to start conversations about race Resources to increase racial literacy Unit 3: Having Uncomfortable Conversations Creating a foundational relationship that supports difficult conversations What to do if conversations become uncomfortable Intentional harm verses unintentional harm How to prevent a communication crisis Unit 4: Communication that Supports Social Identities What is social identity? Using cultural communication to build positive professional relationships Cultural differences in Body Language Nonverbal Communication DEI and Organizational Success Unit 1: Unconscious Bias and Cultural Competence Performing an honest self-reflection Intentionally counteracting stereotypes Dismissing the idea that normativity is set by the majority Cultural competence as continuous learning Unit 2: The Multi-Generational Workforce Overview of the 7 living generations Understanding the benefits of a multi-generational team Identifying and utilizing the strengths of your team members What Gen Z and Millennials expect in workplace Unit 3: DEI Best Practices Top 10 challenges with DEI Top 10 DEI best practices Determining if your organization should have a DEI Officer What's next for DEI? Unit 4: Supervising in a Diverse Workplace Developing emotional intelligence Ensuring and supporting accessibility for all employees How to tackle microaggressions effectively and efficiently Being an inclusive leader

Get in on this exciting and growing way to communicate, market and serve your customers and clients. For businesses, nonprofits, government, and other organizations. From Facebook to Twitter, blogging, YouTube, LinkedIn, and more, discover the new principles of communication that apply across all networks and how these specific social networks work and the possible uses for your organization. Learn how social networks are used to develop a two-way communication and marketing strategy for your organization. Then find out what you can be doing, what you should be doing, and take back a plan to integrate social networks into your communication and marketing. Whether you are new to social networks or already involved, you will come away with both an understanding of social networks and practical, how-to techniques to integrate social networks into your organization or business. Your instructors are outstanding practitioners who also speak, write, and train others on social networks. Courses (must be taken in order): Introduction to Social Media Marketing Using Social Media Integrating Social Media in Your Organization Courses are online and asynchronous, meaning students may login to the classroom anytime during the course session, day or night, 24/7. For more information, go to our Online Professional Development Certificates & Courses FAQ Class details: Introduction to Social Media Unit 1: Why Social Media Matters What is social media? Social media terminology Recent trends of digital platforms and digital users 21st century marketing Unit 2: The R&D of Social Media Developing an Umbrella Strategy Overview of the top social media platforms Researching market and industry trends Finding your market segment(s) Unit 3: Preventing a Social Media Catastrophe The dangers of social media Entering virtual reality Engaging with unruly visitors Business profiles verses personal profiles Unit 4: Getting Started Creating your profile Who, and who not, to follow on social media Determining the right engagement frequency Developing social media success metrics Marketing Using Social Media Unit 1: Which Platform Is Right For You Identify which social media platforms work best for your business Overview of Instagram, Facebook, TikTok, Pinterest, LinkedIn, Twitter, and Nextdoor What content works best on each platform How platforms complement each other How social media directs customers to your website Unit 2: Creating Your Social Media Presence Identify a personality to represent your company Creating your brand Authenticity behind the scenes Collaboration over competition Unit 3: Connecting With Your Customers Human first approach How posts and stories create connections Creating a space for your people and connections The trouble with engagement Unit 4: Targeting Advertising Social media advertisements Increase direct traffic to your website Email list Affiliate links Integrating Social Media in Your Organization Unit 1: Running a Community and Creating Your Own Social Network Using Ning Online Communities and Creating Your Own Social Network with Ning Top 5 Considerations When Starting a Social Network What Goes into Build a Great Social Network What is an online community manager What is Ning and How to Use the Platform Examples of Companies Using Ning Unit 2: What Tools to Use for Your Organization What tools and platforms will help get content on the web Readings on top new tools to consider How to select which tool to use How video fits into online marketing Organizing and collaborating with Google products How to take advantage of mobile and local in applications and search Unit 3: Integrating Social Platforms into Your Web Site Discovering how web design has changed and what is needed for true integration Understanding elements on websites that increase interaction, engagement, search engines findability Learn best practices for website usability and landing page design Discuss how your sites compare and generate next steps that will improve your business Unit 4: Developing a Manageable Work Flow: Time, Resources, Policies, and Trends Developing a Manageable Work Flow Time and Resources: How do you know where to spend your time? Target Social Media Influencers to Boost Traffic and Sales Is Your Company Ready for Social Media or Are They Holding You Back? Trends - What's Next or Are We Still Working on Last Year's Trends? Social Media Policies and Planning For A Crisis