Minneapolis Public Schools

Come get a fundamental yet advanced introduction to eMarketing, including improving email promotions, analyzing your web site traffic, doing search engine optimization, and how to successfully employ online advertising. Relevant for any type of organization, including businesses, companies, non-profits, and government agencies. No eMarketing experience or expertise is necessary. If you are already at an advanced level, your instructors are experts and can provide the latest most advanced information and answer your toughest questions. Courses (click on links for course details): Improving Email Promotions Boosting Your Website Traffic Online Advertising Courses are online and asynchronous, meaning students may login to the classroom anytime during the course session, day or night, 24/7. For more information, go to our Online Professional Development Certificates & Courses FAQ Class Details: Improving Email Promotions Unit 1: Why email marketing Targeting promotions in the Internet Age Return on Investment (ROI) for email promotions The importance of permission marketing, relevant content, and opt-out options Integrating email promotion with other kinds of marketing Unit 2: How email works How commercial email vendors function Analyzing Open, click through and conversion rates Cleaning and updating email lists How HTML and text emails differ Unit 3: Writing email copy Writing a good subject line Writing email body copy Writing response and action copy Design and formatting email promotions Unit 4: Testing and tracking emails Frequency and best times to email How to test different emails Following up on inquiries Creating a one year email marketing plan Boosting Your Website Traffic Unit 1: Why web site analysis works Why web site managers analyze their visitor traffic Creating goals and objectives for your web site Understanding the web site visitor experience How data analysis can improve web site outcomes Unit 2: How Google Analytics functions Setting up Google Analytics accounts Analyzing traffic sources and visitor traffic Redesigning pages to improve retention Testing web site versions with Google Optimizer Unit 3: Search Engine Optimization Understanding how page ranking and positions are determined Redesigning the title bar, alt tags, heading area, and links your URL Keyword density and rewriting web page copy Strategies to improve your page rank Unit 4: Moving to Web 2.0 Generation Y and the Web 2.0 Attitude Developing user-created content Creating interactive web sites The future of web sites Online Advertising Unit 1: The evolution of online advertising From mass marketing to targeted marketing The role of search in online advertising Return on investment for online advertising Competing effectively with online advertising Unit 2: Creating Google AdWord Campaigns Determining keywords Selecting your AdWord territory Understanding pricing strategies Creating an AdWord budget and evaluation Unit 3: Improving Online Advertising Results How SEO and online advertising complement each other Testing keywords and related keywords Using Traffic Estimator to improve keyword selection Successful strategies in using online advertising Unit 4: Facebook Ads Understanding Facebook uses and users Using demographics to target Facebook Ads Setting up Facebook Ads Trends and future of online advertising

75% of the world’s major conflicts have a cultural dimension and the culture sector now accounts for 6.1% of the global economy. The United Nations reports that creative and cultural industries (CCI) generate annual revenues of US$ 2,250 billion and nearly 30 million jobs worldwide, employing more people aged 15 to 29 than any other sector. To improve diversity, achieve equity, and foster inclusion one must be intentional, consistent, and courageous. LERN’s Diversity, Equity, and Inclusion (DEI) in the Workplace Certificate focuses on improving cultural competence and encourages continuous learning. Students will gain a better understanding of DEI. Courses: What is DEI? Inclusive Communication DEI and Organizational Success Courses are online and asynchronous, meaning students may login to the classroom anytime during the course session, day or night, 24/7. For more information, go to our Online Professional Development Certificates & Courses FAQ Class Details: What is DEI? Unit 1: Diversity Define diversity Understanding the different ways diversity may present in the workplace How diversity benefits your work team Overcoming challengers related to diversity Unit 2: Equity Define equity - The "E" in DEI Differentiate between equity and equality How to make an impact as an individual contributor Effective ways to promote workplace equity Unit 3: Inclusion Define Inclusion Promoting a sense of belonging in the office measuring the inclusivity of your workplace Diversity wins: How inclusion matters Unit 4: Justice Define Justice Why justice is difficult to achieve What is allyship and how you can get involved "Isms" in society: racism, classism, sexism Inclusive Communication Unit 1: Cultural Differences in Communication Overview of global communication statistics Understanding the beauty in language Examples of cultural differences in communication How to manage cultural differences in the workplace Unit 2: Conversation About Race in the Workplace Why we shouldn't avoid race-related conversations What is color-blind ideology and how it harms DEI How to start conversations about race Resources to increase racial literacy Unit 3: Having Uncomfortable Conversations Creating a foundational relationship that supports difficult conversations What to do if conversations become uncomfortable Intentional harm verses unintentional harm How to prevent a communication crisis Unit 4: Communication that Supports Social Identities What is social identity? Using cultural communication to build positive professional relationships Cultural differences in Body Language Nonverbal Communication DEI and Organizational Success Unit 1: Unconscious Bias and Cultural Competence Performing an honest self-reflection Intentionally counteracting stereotypes Dismissing the idea that normativity is set by the majority Cultural competence as continuous learning Unit 2: The Multi-Generational Workforce Overview of the 7 living generations Understanding the benefits of a multi-generational team Identifying and utilizing the strengths of your team members What Gen Z and Millennials expect in workplace Unit 3: DEI Best Practices Top 10 challenges with DEI Top 10 DEI best practices Determining if your organization should have a DEI Officer What's next for DEI? Unit 4: Supervising in a Diverse Workplace Developing emotional intelligence Ensuring and supporting accessibility for all employees How to tackle microaggressions effectively and efficiently Being an inclusive leader

Drone Aerial Photography Video Flying Your Plan - Checklists, Composition, Flying your drone, and more. This course builds upon Part 1 and applies to those with drones or looking to get a drone and those simply learning more about drones, aerial photography, and videography. Topics covered include: Planning your flight, Aircraft (Drone) and camera settings Demo flight and opportunity to fly your drone, weather permitting Photo and video tricks and techniques, Composing your shot Post-flight activities, Best practices, and tips Handout to take home with tips and practice items

Are Japanese Beetles eating your garden? Let's go edible bug hunting! Join Tim Clemens from Ironwood Foraging Co. and learn about Japanese Beetles, an invasive edible scarab. You'll learn how to find, identify, trap, and cook these delicious and nutritious insects. Locations will be in the Minneapolis/Edina area depending on availability. We will email the location to you prior to the workshop. If class is full, please enroll for the waitlist. We will contact you if a space becomes available.

Dr. Artika Tyner will address the nation’s current reading crisis and host a book drive to collect culturally diverse books to support the work of a literacy non -profit, Planting People Growing Justice Leadership Institute. Join Dr. Tyner from 10 am-Noon on Sat. Sept 6th for her monthly "Readers are Leaders" event at the Hallie Q. Brown Community Center. Option to bring a culturally-diverse children's book. If the event is sold out, please add your name to the waitist. We will let you know if spots become available.

Transform your new or small business into a success while minimizing your risks. Begin by exploring the latest methods for planning your business and generating ideas. Use a checklist to help you set up your business. Then, learn to create a business plan by assessing feasibility and preparing management and financial plans. Follow a step-by-step approach to attract and retain customers, with a focus on customer-driven marketing decisions and brand building. Identify the abilities that successful entrepreneurs possess and how to acquire them, set goals to establish your business, develop an outline for your plan, and learn techniques for managing and marketing your new business. Courses: Entrepreneur Boot Camp The Business Plan Entrepreneurial Marketing Courses are online and asynchronous, meaning students may login to the classroom anytime during the course session, day or night, 24/7. For more information, go to our Online Professional Development Certificates & Courses FAQ Class details: Entrepreneur Boot Camp Unit 1: What is an Entrepreneur? Checklist For Going Into Business Are You A Potential Entrepreneur? Success, Self-Esteem and Goals Brainstorming Business Ideas Unit 2: As You Start Your Business Selecting A Legal Structure Licensing And Registrations Planning Your Business Unit 3: Using Technology The Essential Eleven Computer Skills Marketing Strategies Internet Opportunities Unit 4: Managing Your Business Financial Statements Record Keeping And Taxes Grants And Government Programs The Business Plan Unit 1: Getting Started—Refine your concept and begin your plan Prepare your concept statement—What, Who, Why, When, and How. Identify product/service features and benefits. Identify limitation, liabilities, and regulations. Write your Business Description and evaluate it against a Business Description checklist. Unit 2: Prepare the Marketing Plan Conduct an industry and competitive analysis. Perform a market analysis and identify target markets and a market penetration strategy. Identify your pricing strategy. Write your Marketing Plan and evaluate it against a Marketing Plan checklist. Unit 3: Prepare the Management and Financial Plans Identify key people and positions, duties and responsibilities. Determine funding needs and sources. Create sales and expense estimates. Write your Management and Financial Plans and evaluate them against checklists. Unit 4: Complete the Business Plan and Assess Business Feasibility Polish the plan and add final elements—Cover Page, Executive Summary, Table of Contents. Evaluate business plan against checklist and identify items in need of additional work. Assess business against feasibility checklist. Identify next steps. Entrepreneurial Marketing Unit 1: The Customer as the Driver Marketing Decisions Framework Positioning Your Product or Service Marketing Strategies and Goals Unit 2: Communicating Value to Customers Key Selling Messages Creating Emotional Connections Personal Selling Networking: Your 30-Second Introduction Unit 3: Creating a Strong Brand Managing the Marketing Mix Marketing on a Shoestring Budget Your Marketing Calendar Implementing Your Plan Unit 4: Building Customer Relationships Tools to Meet Your Strategic Goals Online Opportunities and Social Media Checklist Generating Buzz: Word-of-Mouth Marketing Measuring Effectiveness

This course is a combination of an introduction to field mapping and a naturalist lesson. Day 1 will be the "Naturalists in the Park Day." Fun for all ages (bring your kids). We will learn how to make various measurements of trees and document our observations on a map. Day 2 will be a computer lab day where we will enter our data onto OpenStreetMap, query their database for the edits, and finally map and analyze the information with QGIS. If you do not have access to a laptop, please email andrew.kallevig@mpls.k12.mn.us and we will try to make accommodations for the computer portion of the class.

This course is a combination of an introduction to field mapping and a naturalist lesson. Day 1 will be the "Naturalists in the Park Day." Fun for all ages (bring your kids). We will learn how to make various measurements of trees and document our observations on a map. Day 2 will be a computer lab day where we will enter our data onto OpenStreetMap, query their database for the edits, and finally map and analyze the information with QGIS. If you do not have access to a laptop, please email andrew.kallevig@mpls.k12.mn.us and we will try to make accommodations for the computer portion of the class.

Go Fly Fishing with Derrick Hanson from "Fish the Driftless"! This five-hour course includes both dry land and on-the-water fishing. Day begins with a one-hour introduction to fly fishing where your instructor will provide an overview of the basics of fly fishing. You’ll discuss the gear, flies, and learn to tie common fishing knots. Following the class is a thirty-minute dry land casting lesson where you’ll learn and practice the basic overhead fly cast. Following the casting lesson, you’ll get fitted with waders/boots and hit the stream where you’ll have the chance to put everything you learned into practice. We provide all the equipment necessary. However, you are welcome to bring your own gear if you would like. Location: Wisconsin, 1-1:30 hr drive from Twin Cities (exact location will be communicated to students prior to event). Cost Per Person: $125 (Plus, one day WI fishing license and trout stamp @ $25) NOTE: Space is limited to 6 participants. If class is full, please enroll for the waitlist. We will contact you if a space becomes available.

Go Fly Fishing with Derrick Hanson from "Fish the Driftless"! This five-hour course includes both dry land and on-the-water fishing. Day begins with a one-hour introduction to fly fishing where your instructor will provide an overview of the basics of fly fishing. You’ll discuss the gear, flies, and learn to tie common fishing knots. Following the class is a thirty-minute dry land casting lesson where you’ll learn and practice the basic overhead fly cast. Following the casting lesson, you’ll get fitted with waders/boots and hit the stream where you’ll have the chance to put everything you learned into practice. We provide all the equipment necessary. However, you are welcome to bring your own gear if you would like. Location: Wisconsin, 1-1:30 hr drive from Twin Cities (exact location will be communicated to students prior to event). Cost Per Person: $125 (Plus, one day WI fishing license and trout stamp @ $25) NOTE: Space is limited to 6 participants. If class is full, please enroll for the waitlist. We will contact you if a space becomes available.

The Adobe software tools are the leading software for graphic design. Adobe Illustrator is the industry standard computer illustration software. Use Illustrator to draw shapes and design logos, flyers, posters, banners, business cards or any other vector graphics for print or web. Adobe InDesign is the industry standard page-layout program that works with Adobe Illustrator and Photoshop seamlessly. InDesign allows you to create simple to complex multi-page documents such as brochures, flyers, books and magazines. Use Adobe Photoshop to effectively work with selection and editing tools, layers, and masks to edit, retouch and enhance existing images or create your own composite digital art work. Access to the Adobe software tools required. Courses: Adobe Illustrator Essentials Adobe Photoshop Essentials Adobe InDesign Essentials Software Requirements: Adobe Illustrator, Adobe Photoshop and Adobe InDesign. More information on Adobe Creative Cloud software can be found at adobe.com Courses are online and asynchronous, meaning students may login to the classroom anytime during the course session, day or night, 24/7. For more information, go to our Online Professional Development Certificates & Courses FAQ Class details: Adobe Illustrator Essentials Unit 1: Getting to Know the Interface and Drawing Tools Interface menus, tools and panels. Working with various drawing and transformation tools Drawing anything from simple to complex shapes and illustrations. Unit 2: Working with Color and Text Working with color panels in the software Creating, managing and applying color and color groups Learning how to type and format text using various text formatting and styling tools and panels. Unit 3: Working with Layers and Pen tool Layers and layer management. Working with the Pen tool. Modifying a drawing using Pen tool options. Unit 4: Working with Artboards Creating and managing multiple Artboards Learning how to layout and design corporate package Business cards, letterhead and envelopes Creating print-ready PDF files Adobe Photoshop Essentials Unit 1: Getting to know the Interface and Selection Tools Interface menus Tools Panels Working with the various Selection tools Unit 2: Working with Layers and Masks Layers and layer management Non- destructive editing using masks How to type and format text Using various type formatting and style tools and panels Unit 3: Image Correction & Enhancement Photo correction and enhancement tools Crop, dodge and burn Recoloring, retouching Healing brushes Unit 4: Using the Drawing Tools How to use the Pen tool Other drawing tools in Photoshop Advanced drawing and selection File formats How to save files for print or web Adobe InDesign Essentials Unit 1: Getting to Know the Interface and Setting up a Document Interface menus Tools Panels Starting and setting up a multi-page document in InDesign Unit 2: Working with Objects and Color Learning to work with color panels Creating, managing and applying color to elements Inserting and managing images and illustrations into an InDesign document Unit 3: Working with Text Learning about insert and flow text to multiple pages Managing long text documents Text editing in InDesign documents Unit 4: Typography Advance typography tools and menus Character and paragraph settings and styles Creating print-ready PDF files.

We invite you to step into a collaborative space and join a transformative movement that honors water knowledge from diverse cultures and sciences. We will navigate the confluence of time-honored wisdom and innovative approaches, deepening our collective understanding, reverence for and stewardship of water across its many forms and functions. We will reconnect with our own relationship to water and water's essential role in sustaining life. Do you want to know more about the water you drink and work with on the land? Are you concerned about the quality of your water? Are you interested in increasing your personal health and hydration? Would you like to learn about the subtle energies and wisdom of water? Would you like to build a healthier relationship with water? Lindsay Rebhan and Paula Westmoreland will facilitate this weekend immersion into the body and spirit of water. During the weekend we will: Explore the latest scientific insights into the beauty and complexity of water. Learn the physical properties of water, watersheds, and the hydrological cycle. Experience guided water walks to local springs and the St Croix River. Uncover your personal water story and examine how your relationship with water influences your overall well being. Learn optimal ways to hydrate your body for increased health and mental clarity. Compare, test and observe differences between tap water, filtered water, and wild water. Recognize that like food, water quality varies significantly. Practice methods for filtering and structuring water to enhance its vitality and life-supporting properties. Create your personalized water plan with practical strategies to implement in daily life beyond the weekend. Water stories, water poems, water blessings, water play, and reflection time will be integrated into the experience. Saturday evening is a 'Celebration of Water', a time for participants to gather, process and engage with music and story facilitated by Ben Weaver. Ben is a father, poet, songwriter, and community builder. His music also provides the soundtrack for the weekend immersion. Event Details: Date & Time: October 4, 9:00 AM – 5:00 PM, Saturday Water Celebration 7:00 PM - 9:00 PM, and October 5, 9:00 AM - 1:00 PM. Address: The Acreage in Osceola, 1017 N Cascade St, Osceola, WI 54020. The Place: The Acreage in Osceola is a magnificent 360-acre expanse of woodland and prairie habitat overlooking the St. Croix River in western Wisconsin - a magical land with natural springs, wetlands, creeks and ponds. Our meeting place is The Stables, a renovated space that was the home of Horst Rechelbacher and Kiran Stordalen, founders of Aveda and Intelligent Nutrients. The Food: You will be nourished with food from local regenerative farms prepared by a personal chef. There will be an open kitchen with snacks and warm and cold beverages. A light breakfast, lunch and dinner will be served on Saturday and a full breakfast on Sunday. Pricing: Pricing includes meals, snacks, drinks, hosting at the Acreage, day and a half guided workshop, a Water Workbook, printed materials, and the Saturday evening water celebration. $525/person Onsite lodging and childcare are optional and available! Lodging: Overnight stay is not required but can ease and enhance your experience. The Acreage has a limited number of luxurious lodging options including single rooms, shared rooms, and suites. Children: Activities, crafts, nature play, and indoor play spaces adjacent to our meeting rooms are provided to support families and parents to fully participate. Certified babysitters will be leading the activities. You will receive email instructions and links to lodging and childcare options once registered. You may contact lindsay@ecologicaldesign.land with any questions. Agenda: Practical Applications: Throughout the weekend, you'll discover practical techniques to build a deeper personal relationship with water and receive a Water Workbook to continue your journey. General Flow: Saturday Morning - Welcome, Physical Properties of Water, Hydrological Cycle and Life Cycle of Water, Water Walk to Natural Springs and St Croix River Lunch Afternoon - Personal Water Stories, Hydration Basics, Communicating with Water Water Happy Hour Free Time at The Acreage Dinner Evening - Water Celebration Sunday Breakfast Revelations, Reflections and Questions Water Activity Personal Water Plans Closing Organizations: Co-hosted by Land Song and Ecological Design. Ecological Design is a women-owned land planning company with 25+ years experience designing and implementing regenerative land systems. Our work encompasses broadacre farms, community-based farms, and Tribal food sovereignty projects and spans the entire lifecycle including land planning, site assessment, design, implementation, and land management. We embody learnings that include holistic management, traditional ecological knowledge, permaculture design, and regenerative agriculture. Land Song is a nonprofit collaborative committed to cultivating deeper relationships with land. We host retreats, workshops and land projects. Refund Policy: Full refund (-$50 admin fee) before September 4. 50% refund (-$50 admin fee) September 4-19. No refund after September 19 unless we can fill your spot. We will make every effort to do so. If event is sold out, please enroll on the waitlist. We will notify you if a ticket becomes available.

You as a manager are on the front lines of human resources (HR) for your organization. Upskill your knowledge about HR. Conquer one of the essential competencies for a successful manager, moving up, and contributing to the productivity of your organization. Crush it with your people. Whether you work with a small organization or a large one with HR specialists, you play a critical role in creating a positive HR environment. Know what every manager needs to know about HR. Courses in this certificate must be taken in the following order: Your Roll in HR HR Aspects of Good Leadership Optimizing Performance and Employee Success Courses are online and asynchronous, meaning students may login to the classroom anytime during the course session, day or night, 24/7. For more information, go to our Online Professional Development Certificates & Courses FAQ Class details: Your Roll in HR Unit 1: The Role of Human Resources Concise breakdown on what HR is Overview of what HR professionals do Your role in HR as a manager Moving forward with confidence in your people management responsibilities Unit 2: Strategic HR: Human Capital and your Mission What HR outcomes you should target as a manager Developing your people goals Gaining access to cutting edge research Tapping evidence-based recommendations Boosting your human resources leadership with non-HR managerial skills. Unit 3: Onboarding The critical first few days and weeks The Onboarding process and tips Fostering peer relationships and support Establishing expectations The Onboarding outcomes and results Unit 4: Talent development and Organizational Goals Upskilling your employees Training for success Coaching for high performance Your role in employee retention Aligning your HR role with employees for organizational success HR Aspects of Good Leadership Unit 1: The Doctrine of Employment-At-Will The difference between federal & state employment-at-will laws. How at-will employment works in conjunction with the employee hiring, firing, disciplinary action & suspension process. Understanding employment-at-will violations (covenant of public policy, covenant of implied contracts, and covenant of good-faith and fair dealing). EEOC regulations that offer protection for employees in the workplace. Leadership actions that can work for, or against, company leaders if an employee files a claim/lawsuit. Unit 2: Effectively Dealing with Disruptors & Difficult Employees How to stop bad employee behavior before it gets out of hand. How to use company policies & work rules to set employee boundaries. How to effectively deal with workplace gossip, blame, narcissistic behavior, and passive-aggressive workers. Easy to learn skills, techniques & guidelines for successfully managing and addressing the most difficult employee personalities. Unit 3: Preventing Employee Threats & Threatening Behavior What constitutes threatening behavior in the workplace (implicit & explicit words/actions, open racial/religious prejudice, bullying, etc.). How to detect and address threatening behavior (against management or between co-workers). When to get HR and/or law enforcement involved. Properly documenting threatening incidents. Unit 4: Avoiding Complaints of Harassment, Retaliation & Unfair Treatment Do’s & Don’ts for effectively handling employee complaints & dealing with HR investigations. Liability issues for harassment & hostile work environment by supervisors/managers. Inappropriate work relationships that can create personal & legal issues for company leaders. Interpersonal skills that promote good leadership in today’s hectic legal-prone work environment. Optimizing Performance and Employee Success Unit 1: Define and Communicate Job Expectations Identify, create, and communicate job expectations. Collaborate with employees on job expectations. Connect employee behaviors to job performance. Describe performance expectations. Unit 2: Employee Engagement and Performance Management Apply tools and techniques for employee buy-in and commitment. Define intrinsic and extrinsic motivation. Lead employees to take ownership of their own performance. Gain employee ownership and commitment. Unit 3: Documentation and the Performance Review Process Develop coaching skills. Practice giving performance feedback. Describe job performance using behavioral terms. Identify key aspect to include in the performance review. Unit 4: Create a High-Performance Team Culture Identify the vision for your team culture. Evaluate the behaviors that undermine your team culture. Evaluate the behaviors that support your team culture. Create a sustainable team culture for the future.

Join artists from Indigenous Roots Cultural Arts Center as we explore the many works of art along this vibrant East 7th Street Corridor of St. Paul. After the walk, we'll gather at Indigenous Roots Cultural Arts Center for a refreshments from the Roots Cafe and a demo on how artists create the amazing works we see all around our communities. Meet at Indigenous Roots Cultural Arts Center located at 788 E 7th St, St Paul, MN 55106. If class is full, please enroll for the waitlist. We will contact you if a space becomes available.

Designed specifically for those with little to no fiction writing experience, find your pathway towards your fiction writing goals. Learn the basic building blocks of story: character, plot and setting. Then find out the different forms of fiction writing and some of the genres you might like to explore. Whether you’ve never written a word of fiction, or haven’t written since high school or college, you will complete the course with the skills you need to get started. Create a new work of fiction, or revive an old one that’s been sitting in your bottom drawer. Courses are online and asynchronous, meaning students may login to the classroom anytime during the course session, day or night, 24/7. For more information, go to our Online Professional Development Certificates & Courses FAQ Class details: Unit 1: The building blocks of story Character Conflict Setting Plot and story structure Short story versus novel Who are we writing for? Unit 2: Character and conflict Protagonists and antagonists Secondary characters Character archetypes Character desires, conflicts and stakes Dialogue Unit 3: Setting and plot Contemporary versus fantastical and historical settings Setting as character Three act plot structure and the hero’s journey Time jumps and flashbacks Prologues and epilogues Unit 4: Putting it all together Strategies for outlining Character-driven versus plot-driven outlines Overcoming writer’s block Researching markets Creating a marketing plan

Move your career up with the 21st Century leadership skills of Strategic Planning. Every organization needs to position itself differently for success in this century. And only leaders can both create a successful strategic plan and oversee its implementation. Create a new leadership skill that will last a lifetime, and outlast industry and career changes. Come away with both the conceptual tools and a new leadership approach to move from dreams to reality for your organization, and your career. This class can be taken on its own or as part of the Strategic Planning Certificate. Courses are online and asynchronous, meaning students may login to the classroom anytime during the course session, day or night, 24/7. For more information, go to our Online Professional Development Certificates & Courses FAQ Class Details: Unit 1: Think differently What Strategic Planning Is, and Isn’t Strategic Planning is What Leaders Do How to think strategically - - it’s different Why strategic plans fail Unit 2: The 6 Components of Strategic Planning Building the approach Constructing objectives Forming strategies Assigning tactics Unit 3: Needs assessment, Market research, Environmental scanning Finding trends and industry directions Scanning the environment An 8 Stage Model for Needs Assessment and Marketing Research Scoping out your competition for strategic planning Unit 4: Your Vision as a Leader Matching the market with your vision Never have one idea (and why) When hunches work, when they don’t Where do you want to go