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Boosting Your Website Traffic (Online at your own pace)


Adult Enrichment / Computers & Technology -
Online Certificates and Courses 2025

Acquire the basic skills to boost your web site traffic, including how to analyze your visitor traffic, how to use search engine optimization to get greater visibility and exposure in Google searches, and how to redesign your web site copy to increase your visitors and results. No experience necessary, but if you are at an advanced level, your instructor is an SEO expert and can answer your toughest questions as well.

This course may be taken individually or as part of the Digital Marketing Certificate.


Courses are online and asynchronous, meaning students may login to the classroom anytime during the course session, day or night, 24/7. For more information, go to our Online Professional Development Certificates & Courses FAQ


Class details:

Unit 1:
  • Why web site analysis works
  • Why web site managers analyze their visitor traffic
  • Creating goals and objectives for your web site
  • Understanding the web site visitor experience
  • How data analysis can improve web site outcomes
Unit 2: 
  • How Google Analytics functions
  • Setting up Google Analytics accounts
  • Analyzing traffic sources and visitor traffic
  • Redesigning pages to improve retention
  • Testing web site versions with Google Optimizer
Unit 3:
  • Search Engine Optimization
  • Understanding how page ranking and positions are determined
  • Redesigning the title bar, alt tags, heading area, and links your URL
  • Keyword density and rewriting web page copy
  • Strategies to improve your page rank
Unit 4:
  • Moving to Web 2.0
  • Generation Y and the Web 2.0 Attitude
  • Developing user-created content
  • Creating interactive web sites
  • The future of web sites
Instructor

Susan Hurrell


Susan Hurrell is an Online Marketing specialist with Modern Earth, Winnipeg, Manitoba, Canada. She helps clients know how to connect web viewers to the products, services or information they are searching for. PPC or Facebook ads, search engine optimization and dynamic sell-copy creation are her specialties to help websites deliver measurable results in viewer conversion, and increase traffic driven by online marketing initiatives.

OE-21282a-ugc

  Susan Hurrell


Online
Sun-Sat, Mar 2 - Mar 28
12:01 AM - 11:59 PM

Su
M
Tu
W
Th
F
Sa

Min Age   18 yr.

Price: $ 195 00
OE-21282b-ugc

  Susan Hurrell


Online
Sun-Sat, May 5 - May 30
12:01 AM - 11:59 PM

Su
M
Tu
W
Th
F
Sa

Min Age   18 yr.

Price: $ 195 00
Registration begins  
Jan. 7th
OE-21282c-ugc

  Susan Hurrell


Online
Sun-Sat, Jul 7 - Aug 1
12:01 AM - 11:59 PM

Su
M
Tu
W
Th
F
Sa

Min Age   18 yr.

Price: $ 195 00
Registration begins  
Jan. 7th
OE-21282d-ugc

  Susan Hurrell


Online
Sun-Sat, Oct 6 - Oct 31
12:01 AM - 11:59 PM

Su
M
Tu
W
Th
F
Sa

Min Age   18 yr.

Price: $ 195 00
Registration begins  
Jan. 7th