Strategic planning is an activity that all leaders do, and only leaders do. It is an essential skill to acquire for emerging and developing leaders. As some 70% of strategic plans fail or are not implemented fully, unearth the secrets and tactics for the successful strategic planning. Solidify your skill set and conquer this challenging and exciting area of leadership. Courses in this certificate are: Introduction Strategic Planning Communicating Your Vision Implementing Your Strategic Plan Courses are online and asynchronous, meaning students may login to the classroom anytime during the course session, day or night, 24/7. For more information, go to our Online Professional Development Certificates & Courses FAQ Class Details: Introduction Strategic Planning Unit 1: Think differently What Strategic Planning Is, and Isn’t Strategic Planning is What Leaders Do How to think strategically - - it’s different Why strategic plans fail Unit 2: The 6 Components of Strategic Planning Building the approach Constructing objectives Forming strategies Assigning tactics Unit 3: Needs assessment, Market research, Environmental scanning Finding trends and industry directions Scanning the environment An 8 Stage Model for Needs Assessment and Marketing Research Scoping out your competition for strategic planning Unit 4: Your Vision as a Leader Matching the market with your vision Never have one idea (and why) When hunches work, when they don’t Where do you want to go Communicating Your Vision Unit 1: Communicating Effectively The communication process. Overcoming barriers to effective communication. Delivering positive messages. Delivering negative messages. Unit 2: Public Speaking and Presentations Practical PowerPoint tips. Structuring an effective presentation. Avoiding death by PowerPoint. Putting it all together: persuading your audience. Unit 3: Using Storytelling to Communicate More Dynamically The elements of story. How to incorporate storytelling techniques in any context. Using narrative to craft persuasive messages. Avoid passive voice and other language pitfalls. Unit 4: Beyond Mission and Vision: The Strategic Narrative What is a strategic narrative? Developing your narrative collaboratively. Communicating your strategic narrative. How a strategic narrative engages everyone. Implementing Your Strategic Plan Unit 1: Implementing Your Plan (Collaboratively) From plan to action. Collaborative decision making. Deadlines and deliverables. Empowering your staff with real ownership. Unit 2: Monitoring Progress Reporting back (tracking progress). How to use email (and when not to). Group communications tools. Effective meetings. Unit 3: Managing Change When things go wrong. How to respond (adjusting the plan). Getting back on track. Setting the tone. Unit 4: Building a High-Performance Team Principles of personal productivity. From individual to group: maximizing staff productivity. Gaining institutional support. We’re all in this together.
