Minneapolis Public Schools

Successful professionals in the workplace use financial information to aid effective decision making. The course "Accounting and Finance for Non-Financial Managers" explains financial concepts and accounting processes used in most businesses. It provides practical techniques that increase your effectiveness and career. Get a foundation to understand the seven steps in the accounting cycle, and use financial information in decision making. Analyze resource allocation, and evaluate financial performance to make informed decisions. This class can be taken individually or as part of the Certificate in Accounting and Finance for Nonfinancial Managers Courses are online and asynchronous, meaning students may login to the classroom anytime during the course session, day or night, 24/7. For more information, go to our Online Professional Development Certificates & Courses FAQ Class details: Unit 1: Introduction to finance The Vocabulary of Finance The Four Basic Elements of Finance The Basic Financial Statements Unit 2: Introduction to accounting Basic Terminology The Purpose of Accounting The Accounting Cycle Preparing Financial Statements Unit 3: Managing liabilities Overview of Liabilities The Liabilities of a Business Short-Term Liabilities Long-Term Liabilities Unit 4: Financial planning Overview of Financial Planning The Importance of Financial Planning The Business Planning Process

Are you ready to take control of your business finances? Whether you're an entrepreneur or looking to upskill, our Bookkeeping Certificate program will equip you with the knowledge needed to measure and manage your financial health. Don't be clueless when it comes to your money - even if you outsource your bookkeeping, understanding the process is crucial. Join us and learn the ins and outs of cash basis accounting for a thriving business. Bookkeeping Certificate courses must be taken in the following order. (Scroll down for course details): Understanding Debits and Credits General Ledger and Month End Procedures Closing Procedures and Financial Statements Courses are online and asynchronous, meaning students may login to the classroom anytime during the course session, day or night, 24/7. For more information, go to our Online Professional Development Certificates & Courses FAQ Class Details: Understanding Debits & Credits Unit 1: The accounting equation and categories The Accounting Equation The Five Accounting Categories The Chart of Accounts Account Placement Activity ~ Categorizing Accounts Cash Basis Accounting vs. Accrual Basis Accounting Unit 2: Debits and credits T-Accounts Debits and Credits Double Entry Bookkeeping Analyze Financial Activities (Transactions) Unit 3: Assets, liabilities, and owner's equity Recording Transactions for Assets Recording Transactions for Liabilities Recording Transactions for Owner’s Equity Unit 4: Revenue and expenses Recording Transactions for Revenue Recording Transactions for Expenses Activity ~ Recording Transactions General Ledger & Month End Procedures Unit 1: The General Ledger What is the General Ledger Why must the general ledger balance Posting to the general ledger Activity ~ Posting to The General Ledger Unit 2: The unadjusted trial balance What is the unadjusted trial balance Verify debit and credit balances Finding errors Activity ~ Find The Errors Unit 3: Correcting entries and adjusting entries Determine correcting entries Adjusting entries and how to prepare them Posting correcting entries and adjusting entries to the general ledger Activity ~ Preparing Entries and Posting to General Ledger Unit 4: The adjusted trial balance Verify the accuracy of the adjusted trial balance Prepare monthly bank reconciliations Activity ~ Prepare a Bank Reconciliation Closing Procedures & Financial Statements Unit 1: Prepare a worksheet What is a worksheet Columns included in the worksheet Completing each column Unit 2: The income statement Review the worksheet columns for the Income Statement Prepare the income statement Determine a profit or loss Unit 3: The balance sheet Review the worksheet columns for the Balance Sheet Prepare the balance sheet Unit 4: Closing entries and statement of changes in owner's equity Prepare the balance sheet Prepare a statement of changes in owner’s equity Applying year-end steps monthly or quarterly

Successful professionals in the workplace use financial information to aid effective decision making. The Certificate in Accounting and Finance for Non-Financial Managers explains financial concepts and accounting processes utilized in most businesses. It provides practical techniques that increase your effectiveness and career. Get a foundation to understand the seven steps in the accounting cycle, and use financial information in decision making. Analyze resource allocation, evaluate financial performance, and maximize cash flow. Learn how to assess and analyze business reports to make smart decisions about budgeting, setting goals, and assessing performance within your area of influence. Courses: Accounting and Finance for Non-Financial Managers Cash is King Financial Analysis and Planning for Non-Financial Managers Courses are online and asynchronous, meaning students may login to the classroom anytime during the course session, day or night, 24/7. For more information, go to our Online Professional Development Certificates & Courses FAQ Class Details: Accounting & Finance for Non-Financial Managers Unit 1: Introduction to finance The Vocabulary of Finance The Four Basic Elements of Finance The Basic Financial Statements Unit 2: Introduction to accounting Basic Terminology The Purpose of Accounting The Accounting Cycle Preparing Financial Statements Unit 3: Managing liabilities Overview of Liabilities The Liabilities of a Business Short-Term Liabilities Long-Term Liabilities Unit 4: Financial planning Overview of Financial Planning The Importance of Financial Planning The Business Planning Process Cash is King Unit 1: Cash flow strategies Why cash is so important in business What are the cash-critical stages in business What internal sources of cash are possible What potential external sources of cash there are Unit 2: Reporting and evaluating cash flow Review of the Cash Flow Statement Review of Projected Cash Flow Report What the Cash Cycle communicates What improvements can be made to shorten the cash cycle Calculating cash cycle Unit 3: Projecting cash needs How much cash the business needs When cash injections are needed Which cash needs will internal sources be able to cover Which cash needs must be met through external sources Making comparisons with other businesses in the same industry Unit 4: Funding requests What debt sources of cash are possible What are the potential equity sources of cash What requirements different funding sources have Making a pitch to investors Approaching potential lenders for financing Financial Analysis & Planning Unit 1: Financial strategies Your Role in Financial Decision Making Who is responsible for the financial decisions in your company? The Goal of Business Understand the Language of Finance Accounting as a Language Learn the Language Visual Activity – Accounting Process Accounting and Recordkeeping Systems Self Check – Account Categories Read the Story A Word about Financial Concepts Financial Concept: The Accounting Equation Financial Concept: The Matching Principle The Common Financial Statements Income Statement The Balance Sheet Statement of Cash Flows The Purpose of Financial Statements Unit 2: Financial dashboard - introduction to financial gauges Understand Basic Financial Concepts Introduction The Story Statements Tell Financial Concept: The Accounting Equation Financial Concept: The Profit Matching Principle Financial Concept: The Fund Matching Principle Financial Concept: Cash Basis vs. Accrual Basis Financial Concept: Cash vs. Profits Financial Concept: Debt vs. Equity (Optimum Capital Structure) Financial Strategies Financial strategies stem from business goals Take a Look: Example Financial Strategies Financial Gauges Introduction to Financial Gauges Your Financial Gauges Profitability-based gauges Performance-based gauges Reading Your Financial Gauges The Story Financial Gauges Tell Research and Analysis Unit 3: Financial Gauges - Profitability Profitability Gauges Ratio Analysis Financial Gauge: Net Profit Margin (or) The Bottom Line Financial Gauge: Gross Profit Margin Financial Gauge: Operating Margin Using Profitability Ratios The Components of Profitability The Origin of Profits Sales and Expenses Sales Sales Strategies Pricing Strategies Cost of Goods Sold and Cost of Sales Cost of Goods Sold Gross Profit Margin Gross Profit Analysis and Planning Evaluate Profitability of Product or Service Lines Expenses Budget vs. Actual Analysis Cost Management and Efficiency Unit 4: Financial Gauges - Performance Making Money The Goal of Business Value Growth Company Resources Taking Advantage of Assets Tangible vs. Intangible Assets Cash Making the Most of Liabilities and Equity Liabilities Equity Performance Financial Gauges Financial Gauge: Current and Quick Ratio (Liquidity) Financial Gauge: Return on Assets Financial Gauge: Return on Equity Financial Gauge: Debt to Equity Ratio Financial Analysis and Planning Summary Downtown Publishing Financial Performance Analysis Summary

In today's business world, customer service plays a crucial role in every organization's success. As technology advances, the need for human interaction with customers becomes even more critical. Whether it's retaining customers, serving your audience, or converting potential inquiries into sales, good customer service is now essential. Improve your customer service skills to advance your career, enhance productivity, and contribute to your organization's success. Discover exceptional techniques for customer service that are not found anywhere else. Courses (click link for course details): Keys to Customer Service Extraordinary Customer Service Courses are online and asynchronous, meaning students may login to the classroom anytime during the course session, day or night, 24/7. For more information, go to our Online Professional Development Certificates & Courses FAQ Class details Keys to Customer Service Unit 1: Understand Service Matters Longevity and Loyalty Cost of a Lost Customer Engage Your Customer Unit 2: Listen to Your Customer Active Listening Avoid Improper Listening The Power of Feedback Unit 3: Web Sites and Electronic Communication Web-Based Customer Service Disadvantages of Web-Based Customer Service Evaluate Your Web-Based Customer Service Unit 4: Customer Turnoffs Exceed customer expectations Recognize and categorize customer turnoffs Deal with customer expectations and turnoffs Extraordinary Customer Service Unit 1: Understanding your customer Why customer service is important Knowing your customer Customers are constantly evaluating you Basic customer service skills you may not have thought of Unit 2: Setting customer expectations Analyzing customer contacts Developing internal customer targets How to easily exceed your customers' expectations Unit 3: Developing effective processes What is working for your customers Re-engineering your process Ways to give the best information Handling complaints Unit 4: Making customer service extraordinary Tweaking the customer's experience Telling the world how great you are Having fun

Especially geared for future leaders in the Gen Y generation (born 1980-1999), the certificate provides how-to practical information on advancing your leadership potential and making a difference in both the workplace and in society. Find out what it takes to become an effective leader. Discover your style of leadership. Discuss task completion, building relationships with your subordinates, becoming socially perceptive to changes in the workplace, utilizing your emotions in a positive and effective manner, and addressing challenging goals. Then learn the unspoken secrets that leaders know and the strategies they employ/exhibit in for influencing others. Leadership skills are acquired and learned. You can become a leader if you know the do’s and don’ts; what to say, what not to say; what to do, what not to do. At the end of completing the three course certificate, come away with a new understanding, new toolbox of leadership skills, and the information to move your leadership development into high gear. Courses (click links for course details): Leadership Principles Developing Your Leadership Skills Developing Your Professional Career Courses are online and asynchronous, meaning students may login to the classroom anytime during the course session, day or night, 24/7. For more information, go to our Online Professional Development Certificates & Courses FAQ Class details: Leadership Principles Unit 1: What leaders do and believe What leaders do, and don’t do What Leaders Believe Attributes of leaders: what characteristics leaders have that others don’t What leadership experts say about leadership Unit 2: Recognizing your leadership style Leadership Traits The Philosophy of Leadership Leadership Models Leadership is made, not born Unit 3: The vision thing Leadership vision in the 21st Century Deciding where you want to go Creating your vision Making others believe in your vision Unit 4: The power of empowerment What empowerment is, and is not Why Gen Y and Z demand empowerment The risks and rewards of empowerment Ways to empower others Developing Your Leadership Skills Unit 1: Making leadership happen What leaders do, and don’t do What Leaders Believe Attributes of leaders: what characteristics leaders have that others don’t Making it happen: becoming a leader Leadership procedures and processes, how leaders work Unit 2: Attending meetings: Where the action is How to attend a meeting when you are not the leader The dynamics of meetings Recognizing the players in a meeting How to study. The unspoken cues of body language, silence, objections Studying/Reading the leader in a meeting Unit 3: The secrets of leading successful meetings Creating your meeting agenda and objective The 5 Secrets of leading an outcome oriented meeting Getting something passed Understanding meeting procedures: Bob’s Process Model Unit 4: Change: How to influence others Creating the argument Delivering the case Gaining support, before, during, and after meetings Taking leadership Developing Your Professional Career Unit 1: Mapping your career for success Defining where you want to be in your career in 5, 10, 15 years Setting and monitoring your career goals Establishing a mentor partnership as a start in your professional career Unit 2: Developing your professional career through non-verbal communication The difference between verbal and non-verbal communication Conveying the right message with your body language Writing what you think Haptics – Using touch to convey non-verbal communication How to understand others non-verbal communication Unit 3: Image is everything You are your brand What you wear can determine where you go How to determine if your image is headed in the right direction How your communication and your image should agree with each other Unit 4: Using social media to help developing your professional career The purpose of Social Media How to use Social Media to create a professional online presence How to avoid negative images trap that many people fall victim to on Social Media

Discover advanced and new best practices in Integrated Marketing, the growing field that integrates traditional print marketing with digital marketing for even greater marketing success. Young generations are embracing print as well as online media, creating this exciting new area of marketing. Find out the keys to success in the almost forgotten but still remarkably effective area of print, including catalogs, direct mail letters and post cards. Gain advanced marketing concepts and principles such as R, F, & M analysis; AIDA, and the 3-30-3 principle, that lead directly to practical marketing success. Acquire the understanding of how digital marketing and print complement and enhance each other, and how to integrate both kinds of marketing for even greater overall effectiveness. Courses: Advanced Marketing Concepts Writing Marketing Copy Integrated Marketing Best Practices Courses are online and asynchronous, meaning students may login to the classroom anytime during the course session, day or night, 24/7. For more information, go to our Online Professional Development Certificates & Courses FAQ Class details: Advanced Marketing Concepts Unit 1: Analyzing Customer Purchasing and Demographics R,F & M Analysis Calculating Customer Lifetime Value Key Demographics to collect, and why The 80/20, AIDA, and 3-30-3 Principles Unit 2: Pricing to Improve Profit Margins Market pricing, price points and listing prices Clustered versus diversified pricing Price increase, and decrease, impact on sales Raising prices: guidelines for when, and how Unit 3: Your Seven Primary Market Segments Boston Consulting Group’s Stars & Dogs Repeat customers versus new customers Determining your seven primary market segments Strategic marketing by market segment Unit 4: The Top 10 Advanced Marketing Concepts The 5 marketing experts you need to know, and why Researching marketing best practice The best marketing books The top ten advanced marketing concepts you must know Writing Marketing Copy Unit 1: Power Up Your Copy The two biggest motivators for your customers Appealing to the emotions Secrets of the masters in writing marketing copy Words, like “meaningful” and “interesting,” to avoid Unit 2: Writing Results-First Copy How-to tips on copy writing. Don’t bury the lead How to effectively use verbs The importance of using second person language Unit 3: Editing Your Copy Step by step editing process for marketing copy Sentence construction and pitfalls Copy length for various mediums Differences for email, website, print and other media Unit 4: Enhancing Copy with Testimonials & Images How to get testimonials The 3 things to look for in a testimonial How to edit a testimonial Complementing copy with images Integrated Marketing Best Practices Unit 1: Moving Inquiries to Customers The purpose and uniqueness of Integrated Marketing. Some 25 marketing options. Choosing the best for you. An Integrated Marketing Model All paths (almost) lead to your website Unit 2: Developing Inquiry Campaigns Choosing your methods Generating inquiries Following up with inquiries Hidden Engagement with ‘Contact Us’ Unit 3: Your Best 5 Digital Marketing Methods The hot 5, and why they work Picking your best 5 digital marketing methods Trending Up Why multiple channels can reach different audiences Unit 4: Integrating Digital with Print Following digital with print Using print to engage your website What goes in print; what goes online The 3 most effective engagement techniques

Non-profits today need to be run like a business in many respects. You have competition, a need to generate income and a surplus, and staff need to be even more productive. Get the best training on revenue generation for nonprofits, and program evaluation for nonprofits, with our Certificate in Nonprofit Administration. Come away with the latest best information from instructors who train people in nonprofits. Courses: Revenue Generation for Nonprofits Program Evaluation for Nonprofits Courses are online and asynchronous, meaning students may login to the classroom anytime during the course session, day or night, 24/7. For more information, go to our Online Professional Development Certificates & Courses FAQ Class details: Revenue Generation for Nonprofits Unit 1: Introduction to Revenue Generation Setting and using revenue generation benchmarks Determining annual objectives How to best use this course information Unit 2: Understanding Your Audience The benefits of knowing your audience better What to ask your audience How to get the best information Collecting and using the best data Where to find the new ideas Unit 3: Developing Programs and Services The right questions for the best success Natural life cycles of programs and services Determining which ones to continue Creating successful new programs and services Unit 4: Analyzing Programs and Services Analyzing the past performance Determining future productivity Analysis tools Simple analysis technique Unit 5: Setting the Right Price How price affects attendance Price breaks that determine the price to set Setting the best price Pricing strategies Unit 6: Marketing Effectively Building your identify Developing market segments Determining who to market to Unit 7: Developing Promotions Making promotions that work Creating the best layouts Making promotions that sell Unit 8: Distributing Promotions Print, social media, and eMarketing techniques Knowing what promotions work The most effective promotion methods Program Evaluation for Nonprofits Unit 1: Introduction to Nonprofit Evaluation & the Logic Model What evaluation is and is not Why evaluation is important to nonprofit organizations and why your funders are asking you for it Planning for evaluation begins when you apply for the grant Types of evaluation, and the approaches best suited to nonprofit programs Planning tools for evaluation – introduction to the logic model Crafting accurate, concise outcome statements Unit 2: Creating an Evaluation Plan What an evaluation plan is and why you need one Using outcomes from our logic model to create your evaluation plan Setting priorities for your evaluation (navigating barriers based on budget, funder requirements, staff time and staff capacity) Creating indicators for your outcomes Defining benchmarks and targets where appropriate Unit 3: Collecting the Data Taking stock of the data you already use Making data collection systematic Choosing and/or creating data collection tools – output information, surveys, interviews, focus groups Unit 4: Analysis, Reporting and Use – Putting it All Together Appropriate analysis of the common data collection tools covered in Unit 3 Common analysis mistakes and how to avoid them Reporting to various stakeholders (funders, donors, Board of Directors and the community) Using data for program improvement

In today’s business environment, there is a need for good project management. Project management provides visibility of project health to the business and the customer. Through continuous monitoring, early detection of variations to plan, schedule, and budget can be communicated to stakeholders for quick resolution, including project cancelation. Project management is one of the fastest paths to promotion by increasing your network through greater exposure. First, gain the skills, tools and templates to confidently develop and maintain a project. An overview of salaries, certification costs, education and experience requirements are provided. Then acquire a well-rounded knowledge of the five Project Management Processes relating to the Project Management Body of Knowledge Guide. This basic information will assist you in learning the beginnings of Project Management, whether you are interested in project management, in a project management field, or in any line of work. Finally, learn the ten Project management Knowledge Areas and their support role and relationships to the five Project Management Processes. Classes must be taken in the following order: Introduction to Project Management Project Management Processes Project Management Knowledge Areas Courses are online and asynchronous, meaning students may login to the classroom anytime during the course session, day or night, 24/7. For more information, go to our Online Professional Development Certificates & Courses FAQ Class Details: Introduction to Project Management Unit 1: Project management overview Project Manager’s Responsibilities & Commitment Certification Requirements & Costs Compensation Project Framework Preview Unit 2: Tools & templates Project Process Checklist Project Charter Template Project Plan Template Communications Templates Unit 3: Creating a project Creating a project plan and schedule in MS Project Creating charter and team/stakeholder matrices Creating Change Log Creating a Risk Plan Unit 4: Managing the project - prepare a project status deck Creating status deck (format, content, operating rhythm, etc.) Collecting Detail Status Presenting Summary Status Simulating project close-out & celebrate Project Management Processes Unit 1: Project management process welcome & initiating process group What is Project Management What is a Process Initiating Process Group Unit 2: Planning process group Developing the Project Management Plan Planning strategy Planning for desired project objectives Unit 3: Executing process group and monitoring & controlling process group What differs between Executing and Monitoring & Controlling process groups Analysis and risks When to make changes and how Unit 4: Closing process group & farewell How to be aware of what should be thought of when closing a project Review of lessons learned and why it is important Review acknowledgement of all five process groups Project Management Knowledge Areas Unit 1: Project integration & scope management Integration Management Direct & Manage Project Work Perform Integrated Change Control Scope Management Control Scope Unit 2: Project time & cost management Time Management Sequence Activities Control Schedule Cost Management Plan Cost Management Unit 3: Project quality, human resources & communications management Quality Management Human Resources Management Communications Management Unit 4: Project risk, procurement & stakeholder management Risk Management Plan Risk Responses Procurement Management Stakeholder Management

Come get a fundamental yet advanced introduction to eMarketing, including improving email promotions, analyzing your web site traffic, doing search engine optimization, and how to successfully employ online advertising. Relevant for any type of organization, including businesses, companies, non-profits, and government agencies. No eMarketing experience or expertise is necessary. If you are already at an advanced level, your instructors are experts and can provide the latest most advanced information and answer your toughest questions. Courses (click on links for course details): Improving Email Promotions Boosting Your Website Traffic Online Advertising Courses are online and asynchronous, meaning students may login to the classroom anytime during the course session, day or night, 24/7. For more information, go to our Online Professional Development Certificates & Courses FAQ Class Details: Improving Email Promotions Unit 1: Why email marketing Targeting promotions in the Internet Age Return on Investment (ROI) for email promotions The importance of permission marketing, relevant content, and opt-out options Integrating email promotion with other kinds of marketing Unit 2: How email works How commercial email vendors function Analyzing Open, click through and conversion rates Cleaning and updating email lists How HTML and text emails differ Unit 3: Writing email copy Writing a good subject line Writing email body copy Writing response and action copy Design and formatting email promotions Unit 4: Testing and tracking emails Frequency and best times to email How to test different emails Following up on inquiries Creating a one year email marketing plan Boosting Your Website Traffic Unit 1: Why web site analysis works Why web site managers analyze their visitor traffic Creating goals and objectives for your web site Understanding the web site visitor experience How data analysis can improve web site outcomes Unit 2: How Google Analytics functions Setting up Google Analytics accounts Analyzing traffic sources and visitor traffic Redesigning pages to improve retention Testing web site versions with Google Optimizer Unit 3: Search Engine Optimization Understanding how page ranking and positions are determined Redesigning the title bar, alt tags, heading area, and links your URL Keyword density and rewriting web page copy Strategies to improve your page rank Unit 4: Moving to Web 2.0 Generation Y and the Web 2.0 Attitude Developing user-created content Creating interactive web sites The future of web sites Online Advertising Unit 1: The evolution of online advertising From mass marketing to targeted marketing The role of search in online advertising Return on investment for online advertising Competing effectively with online advertising Unit 2: Creating Google AdWord Campaigns Determining keywords Selecting your AdWord territory Understanding pricing strategies Creating an AdWord budget and evaluation Unit 3: Improving Online Advertising Results How SEO and online advertising complement each other Testing keywords and related keywords Using Traffic Estimator to improve keyword selection Successful strategies in using online advertising Unit 4: Facebook Ads Understanding Facebook uses and users Using demographics to target Facebook Ads Setting up Facebook Ads Trends and future of online advertising

Does buying a home in an uncertain economy make sense? Learn how to navigate the home buying process step-by-step, including information about government grants, first time buyer programs, how to avoid lemons, and maximizing your money to get the best deal possible.

You as a manager are on the front lines of human resources (HR) for your organization. Upskill your knowledge about HR. Conquer one of the essential competencies for a successful manager, moving up, and contributing to the productivity of your organization. Crush it with your people. Whether you work with a small organization or a large one with HR specialists, you play a critical role in creating a positive HR environment. Know what every manager needs to know about HR. Courses in this certificate must be taken in the following order: Your Roll in HR HR Aspects of Good Leadership Optimizing Performance and Employee Success Courses are online and asynchronous, meaning students may login to the classroom anytime during the course session, day or night, 24/7. For more information, go to our Online Professional Development Certificates & Courses FAQ

Couples discover what values they have in common and where their money attitudes may differ, and learn what it takes to create a solid financial future – together. Through lessons learned and different strategies to bring finances together. Couples encouraged to attend together but not required. This class is on a sliding fee scale. Please select the amount you would like to pay. This is to ensure access and affordability for all.

This is a relaxed and friendly open-forum seminar for participants with a seasoned Will & Trust attorney. Questions like: Should I avoid Probate? Is a Will good enough? Do I need a Trust? How does my plan deal with the nursing home? How do we gift the assets of husband and wife? What about separate assets not of the marriage? If I am alone, what tools protect me best? How do I decide who should serve in my estate plan? What is the death tax? How do I avoid leaving a mess for my children? Which Trust is best for my needs? Can I use a Transfer-On-Death Deed? How do my retirement assets operate in my Will or Trust? All questions will be answered!

Get in on this exciting and growing way to communicate, market and serve your customers and clients. For businesses, nonprofits, government, and other organizations. From Facebook to Twitter, blogging, YouTube, LinkedIn, and more, discover the new principles of communication that apply across all networks and how these specific social networks work and the possible uses for your organization. Learn how social networks are used to develop a two-way communication and marketing strategy for your organization. Then find out what you can be doing, what you should be doing, and take back a plan to integrate social networks into your communication and marketing. Whether you are new to social networks or already involved, you will come away with both an understanding of social networks and practical, how-to techniques to integrate social networks into your organization or business. Your instructors are outstanding practitioners who also speak, write, and train others on social networks. Courses (must be taken in order): Introduction to Social Media Marketing Using Social Media Integrating Social Media in Your Organization Courses are online and asynchronous, meaning students may login to the classroom anytime during the course session, day or night, 24/7. For more information, go to our Online Professional Development Certificates & Courses FAQ Class details: Introduction to Social Media Unit 1: Why Social Media Matters What is social media? Social media terminology Recent trends of digital platforms and digital users 21st century marketing Unit 2: The R&D of Social Media Developing an Umbrella Strategy Overview of the top social media platforms Researching market and industry trends Finding your market segment(s) Unit 3: Preventing a Social Media Catastrophe The dangers of social media Entering virtual reality Engaging with unruly visitors Business profiles verses personal profiles Unit 4: Getting Started Creating your profile Who, and who not, to follow on social media Determining the right engagement frequency Developing social media success metrics Marketing Using Social Media Unit 1: Which Platform Is Right For You Identify which social media platforms work best for your business Overview of Instagram, Facebook, TikTok, Pinterest, LinkedIn, Twitter, and Nextdoor What content works best on each platform How platforms complement each other How social media directs customers to your website Unit 2: Creating Your Social Media Presence Identify a personality to represent your company Creating your brand Authenticity behind the scenes Collaboration over competition Unit 3: Connecting With Your Customers Human first approach How posts and stories create connections Creating a space for your people and connections The trouble with engagement Unit 4: Targeting Advertising Social media advertisements Increase direct traffic to your website Email list Affiliate links Integrating Social Media in Your Organization Unit 1: Running a Community and Creating Your Own Social Network Using Ning Online Communities and Creating Your Own Social Network with Ning Top 5 Considerations When Starting a Social Network What Goes into Build a Great Social Network What is an online community manager What is Ning and How to Use the Platform Examples of Companies Using Ning Unit 2: What Tools to Use for Your Organization What tools and platforms will help get content on the web Readings on top new tools to consider How to select which tool to use How video fits into online marketing Organizing and collaborating with Google products How to take advantage of mobile and local in applications and search Unit 3: Integrating Social Platforms into Your Web Site Discovering how web design has changed and what is needed for true integration Understanding elements on websites that increase interaction, engagement, search engines findability Learn best practices for website usability and landing page design Discuss how your sites compare and generate next steps that will improve your business Unit 4: Developing a Manageable Work Flow: Time, Resources, Policies, and Trends Developing a Manageable Work Flow Time and Resources: How do you know where to spend your time? Target Social Media Influencers to Boost Traffic and Sales Is Your Company Ready for Social Media or Are They Holding You Back? Trends - What's Next or Are We Still Working on Last Year's Trends? Social Media Policies and Planning For A Crisis

Strategic planning is an activity that all leaders do, and only leaders do. It is an essential skill to acquire for emerging and developing leaders. As some 70% of strategic plans fail or are not implemented fully, unearth the secrets and tactics for the successful strategic planning. Solidify your skill set and conquer this challenging and exciting area of leadership. Courses in this certificate are: Introduction Strategic Planning Communicating Your Vision Implementing Your Strategic Plan Courses are online and asynchronous, meaning students may login to the classroom anytime during the course session, day or night, 24/7. For more information, go to our Online Professional Development Certificates & Courses FAQ

Your employees are your most valuable resources. Ensuring the efficiency of your team is the key to your success and is your most important responsibility. Get practical, easy to understand, and insightful methods for new and even experienced supervisors and managers. Learn about effective delegation, performance management, and writing performance reviews. Discuss the specifics of the supervisor's role and responsibilities, and strategies for improving your overall effectiveness as a leader. Take home practical information along with tips and techniques that can be applied at your job immediately. Courses are online and asynchronous, meaning students may login to the classroom anytime during the course session, day or night, 24/7. For more information, go to our Online Professional Development Certificates & Courses FAQ